By KBB Editors
Updated December 23, 2019
If you want a small-to-midsize sport utility vehicle that combines car-like performance, ride, handling and fuel economy with available four-wheel drive and room for up to seven passengers, or five adults and a fair amount of cargo, the 2010 Toyota RAV4 is a good choice.
If your needs include heavy duty hauling or towing or serious off-road rambling, you may want to look elsewhere. There are many fine competitors in this class, including some that may offer a combination of attributes, price and value that are better suited to your tastes and needs.
The 2010 Toyota RAV4 carries over mostly unchanged after last year’s makeover. Base models can now be equipped with a rearview camera, and the available Sport Appearance Package is expanded to Sport grade 4×2 and 4×4 four-cylinder models. The Sport trims can also be equipped with a new JBL audio system that includes Bluetooth hands-free phone connectivity.
The 2010 Toyota RAV4 has come along way from the cute little two-door pop-top of 1996. Toyota’s smallest SUV has left its long-time rival, the Honda CR-V, in the feature-content dust by offering seating for seven, a low-cost navigation option and an optional V6 engine. Moving upscale can have its drawbacks, however, and the current RAV4’s conservative styling might be the most noticeable of those. Where the RAV4 was once aimed at young singles with active lifestyles, the new vehicle caters to young couples with active two-year olds. While there are better equipped and less expensive seven-passenger SUVs on the market (the new Kia Sorento, for example), none have the RAV4’s impeccable quality, reliability reputation or strong resale value.
2010 Toyota RAV4 pricing starts at $7,953 for the RAV4 Sport Utility 4D, which had a starting MSRP of $24,533 when new. The range-topping 2010 RAV4 Limited Sport Utility 4D starts at $8,414 today, originally priced from $29,534.
Original MSRP | KBB Fair Purchase Price (national avg.) | |||
---|---|---|---|---|
$24,533 | $7,953 | |||
$26,333 | $8,155 | |||
$29,534 | $8,414 |
The Kelley Blue Book Fair Purchase Price for any individual used vehicle can vary greatly according to mileage, condition, location, and other factors. The prices here reflect what buyers are currently paying for used 2010 Toyota RAV4 models in typical condition when purchasing from a dealership. These prices are updated weekly.
Toyota engineers have achieved their objective of car-like driving dynamics in a practical SUV package. High-strength steel increases the body’s rigidity for improved ride, handling, steering and (if necessary) crash energy management, weighs less and reduces noise, vibration and harshness. Improved sealing and insulation keeps most engine noise out of the cabin, except for some (un-Toyota-like) engine harshness at wide-open throttle, even with the V6. Elimination of outer moldings around the windshield and door glass helps reduce aerodynamic drag and wind noise. While the 179-horsepower four-cylinder is more than adequate with light loads and at lower elevations, the 269-horsepower V6 offers acceleration, pulling and passing power at or near the top of this class and is recommended for heavier loads and higher altitudes.
The 2010 RAV4 offers slightly more rear seat head room than the Honda CR-V, and the 60/40 reclining middle-row seats adjust fore and aft and fold flat with levers on their sides or (on two-row models) a one-touch lever in the cargo hold. The available third-row seat folds flat into the same space in the rear where standard RAV4s have hidden under-floor storage. Base RAV4s get durable fabric-covered seats, while higher-level cloth dresses Limited and Sport models, the latter in dark charcoal. The center cluster, door trim and steering wheel spokes are brushed metallic-look plastic. Lighted front cupholders, a console cell phone holder, an extra storage compartment above the glove box and a deep rear storage bin are notable features.
The 2010 RAV4 is more substantial and less "cute" than the original, with contemporary but conventional good looks. Only the triangular rear C-pillar and vertically-wrapped taillamps are somewhat unusual, reminding us (in profile) of the very unconventional Nissan Murano. The split-grille’s trapezoidal opening flows into the front bumper, with the available fog light housing sculpted into the lower side fascia. The spare tire, mounted to the right of center on the rear door – which, unfortunately and inconveniently, swings open from the driver’s side (curb side in Japan) – has a color-keyed cover with a full hard shell on Limited models. Customers who opt for the new Sport Appearance Package lose the rear spare and gain a set of four run-flat tires.
Star Safety System
This comprehensive system integrates five active electronic safety features – enhanced Vehicle Stability Control (VSC), Electronic Brake-force Distribution (EBD), traction control, anti-lock brakes (ABS) and Brake Assist – to help avoid accidents, and one passive safety feature (multi-stage front airbags) to cushion occupants should a crash occur.
Hill Start and Downhill Assist Control
Toyota’s second-generation Hill Start Assist Control (HAC) automatically prevents the vehicle from rolling backward for two to three seconds when starting from a stop on an uphill slope. Downhill Assist Control (DAC), when activated by the driver, keeps the vehicle’s speed to a crawl on steep descents.
All three trim levels have an automatic transmission, electronic stability and traction control, front side-impact airbags, side-curtain airbags, air conditioning, remote keyless entry, power windows and door locks, rear privacy glass, power mirrors, tilt/telescoping steering wheel, three 12-volt outlets, 10 cupholders, cruise control and AM/FM/CD six-speaker audio with MP3/WMA and a mini-plug jack. The Limited adds 17-inch tires on six-spoke alloy wheels (in place of the 16-inch steel wheels of the base model), fog lights, heated outside mirrors, six-disc CD changer, Smart Key entry, dual-zone automatic climate control, leather-wrapped shift knob and steering wheel with audio controls, eight-way (plus lumbar) power driver’s seat, cargo area net and tonneau cover, engine immobilizer system and a chrome grille. The Sport trim gets much of this plus 18-inch performance tires and wheels, sport suspension, blackout headlamp trim and fender flares.
Options for the base model include the six-disc CD changer, daytime running lights, rear camera with built in rearview mirror monitor, black painted roof rails and cross bars, 17-inch wheels and tires, third-row seat, cargo area net and tonneau cover and (with the V6 only) a tow package that increases towing capacity to 3,500 pounds. Available options on the Sport include a power moonroof with sunshade and a JBL six-disc CD changer with nine speakers, Bluetooth and steering wheel audio controls. The Limited offers optional leather-trimmed seats, heated front seats and a rear-seat DVD entertainment system with rear-seat audio. Both the Sport and Limited can also be equipped with Bluetooth and GPS navigation.
Toyota provides a choice of a 179-horsepower 2.5-liter four-cylinder engine with Variable Valve Timing with intelligence (VVT-i), or a potent VVT-i V6. The former is one of the most powerful fours in this segment, while the latter, pumping out a claimed best-in-class 269 horsepower, is good for zero to 60 miles per hour bursts in slightly under seven seconds. The four-cylinder engine drives through an all-new four-speed automatic transmission and the V6 is fitted with a five-speed automatic.
2.5-liter in-line 4
179 horsepower @ 6000 rpm
172 lb.-ft. of torque @ 4000 rpm
EPA city/highway fuel economy: 22/28 (2WD), 21/27 (4WD)
3.5-liter V6
269 horsepower @ 6200 rpm
246 lb.-ft. of torque @ 4700 rpm
EPA city/highway fuel economy: 19/27 (2WD), 19/26 (4WD)
Get 5.25% APR for 60 months on a new 2025 RAV4.
Get $6,500 on a new 2025 RAV4 Plug-in Hybrid.
Lease a new 2025 RAV4 Hybrid LE for $409 per month for 36 months with $2,999 due at signing.
Login or create a new account to see your vehicle depreciation forecast data.
Year | Vehicle Depreciation* | Resale Value | Trade-In Value | ||
---|---|---|---|---|---|
2022 | + $649 | $8,981 | $6,961 | ||
2023 | $592 | $8,389 | $5,964 | ||
2024 | $1,003 | $7,386 | $4,833 | ||
Now | $672 | $6,714 | $4,086 |
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2-Year Forecasted Depreciation
*Depreciation for the last 12 months of the private party resale value.
Annual Depreciation is an estimation of what your vehicle's value might be over time based on an average of similar vehicles. Estimations are calculated by comparing Kelley Blue Book Private Party Values of vehicles similar to yours over time, as well as forecasts from Manheim Auction data comparing current and projected auction values against current Kelley Blue Book Private Party and Trade-In Values. This is not a guarantee of actual depreciation. Local weather conditions, market factors and driver performance will also impact your vehicle's actual depreciation.
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Curb Weight | 3494 lbs. | ||
---|---|---|---|
EPA Passenger | 108.2 cu.ft. | ||
EPA Total Interior | 144.6 cu.ft. | ||
Fuel Capacity | 15.9 gallons | ||
Front Head Room | 40.8 inches | ||
Front Leg Room | 41.8 inches | ||
Max Seating Capacity | 7 | ||
Minimum Ground Clearance | 7.5 inches | ||
Overall Length | 181.9 inches | ||
Front Shoulder Room | 57.1 inches | ||
Towing Capacity, Maximum | 1500 lbs. | ||
Trunk or Cargo Capacity | 73.0 cu.ft. | ||
Turning Diameter | 34.8 feet | ||
Wheel Base | 104.7 inches | ||
Gross Vehicle Weight Rating (GVWR) | 4535 lbs. | ||
Payload Capacity | 1041 lbs. | ||
Width with mirrors | 71.5 inches |
Alloy Wheels | Available | ||
---|---|---|---|
Number of Doors | 4 doors | ||
Privacy Glass | Available | ||
Roof Rails | Available | ||
Rear Spoiler | Available |
City | 21 mpg | ||
---|---|---|---|
Highway | 27 mpg | ||
Combined | 24 mpg |
Drivetrain | 4WD | ||
---|---|---|---|
Transmission Type | Automatic | ||
4 speed | Available | ||
Recommended Fuel | Regular | ||
Hill Descent Control | Available | ||
Hill Start Assist | Available | ||
Limited Slip Differential | Available |
Horsepower | 179 @ 6000 RPM | ||
---|---|---|---|
Torque | 172 @ 4000 rpm | ||
Engine | 4-Cyl, 2.5 Liter |
Basic | 3 years / 36000 miles | ||
---|---|---|---|
Powertrain | 5 years / 60000 miles | ||
Corrosion | 5 years / Unlimited miles |
Used 2010 Toyota RAV4 | Used 2011 Mercury Mariner | Used 2011 Saab 9-4X | Used 2012 Subaru Tribeca | ||
---|---|---|---|---|---|
Price | $7,953 | $7,427 | $6,617 | $7,146 | |
KBB.com Rating | N/A | N/A | N/A | 3.2 | |
Consumer Rating | 4.4 | 4.4 | 5.0 | 4.5 | |
Fuel Economy | City 21/Hwy 27/Comb 24 MPG | City 30/Hwy 27/Comb 29 MPG | City 18/Hwy 25/Comb 20 MPG | City 16/Hwy 21/Comb 18 MPG | |
Fuel Type | Gas | Hybrid | Gas | Gas | |
Safety Rating | N/A | 3.0 | N/A | N/A | |
Seating Capacity | 7 | 5 | 5 | 7 | |
Basic Warranty | 3 years or 36000 miles | 3 years or 36000 miles | 4 years or 50000 miles | 3 years or 36000 miles | |
Horsepower | 179 @ 6000 RPM | 177 @ 6000 RPM | 265 @ 6950 RPM | 256 @ 6000 RPM | |
Engine | 4-Cyl, 2.5 Liter | 4-Cyl, Hybrid, 2.5 Liter | V6, 3.0 Liter | H6, 3.6 Liter | |
Drivetrain | 4WD | 4WD | FWD | AWD |
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Yes, the 2010 Toyota RAV4 is a good car. Its Kelley Blue Book rating of 0 out of 5 is within 10% of our average rating.
2010 Toyota RAV4 city/highway fuel economy ratings range from 19/26 mpg to 21/27 mpg, depending on trim and equipment.
Used 2010 Toyota RAV4 prices currently range from $7,953 for the Sport Utility 4D to $8,414 for the Limited Sport Utility 4D when purchasing from a dealership, depending on a range of factors like equipment, mileage, and condition.
The cheapest 2010 Toyota RAV4 is the Sport Utility 4D, with a Kelley Blue Book Fair Purchase Price of $7,953.
The 2010 Toyota RAV4 is part of the 3rd-generation RAV4, which our owners give an above-average reliability rating of 4.7 out of 5.