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2023 Toyota RAV4 Prime
#4 Best PHEV SUVs of 2023

Used 2023 Toyota RAV4 Prime

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2024
2023
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Hybrid/Electric Variations Available

Fuel Economy
38 combined mpg
Horsepower
302 hp
0-60
5.7 seconds
EV Range
42 miles
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2023 Toyota RAV4 Prime Review

Colin Ryan

By Colin Ryan

Updated January 30, 2025

Colin Ryan specializes in writing about new cars. He has done this for the Los Angeles Times, Variety, Kelley Blue Book, Autotrader, Popular Mechanics, Mazda and Lexus customer magazines, plus a bunch of enthusiast sites and publications. And he spent several years as a staff writer at BBC Top Gear magazine. During this zig-zag of a career trajectory, he has driven everything from budget Malaysian hatchbacks (yes, they exist) to scarily expensive Italian exotica.

Pros

  • Roomy cabin
  • Great fuel economy
  • Standard all-wheel drive

Cons

  • Showing its age

What's New?

  • Technology upgrades

Toyota makes some great vehicles, but the company doesn’t usually go in for powerful engines. Back in the day, mechanical muscle and fuel economy were mutually exclusive.

That’s all changed, and Toyota played a big part in the transformation by bringing hybrids into the mainstream. The RAV4 Prime takes it to the next level, mixing in more electric power with a battery that can be recharged from an outside source.

As a gentle introduction to electrified personal transport, a plug-in hybrid electric vehicle (PHEV) is an attractive choice. The RAV4 Prime can travel up to 42 miles on battery power alone, further than any rival. Yet there’s still a gasoline engine on board, so there’s no need to worry about finding a charger.

The RAV4 Prime retains the attributes that have made the regular RAV4 compact SUV such a big seller and KBB Best Buy Award-winner — things like space, reliability, safety features, and strong resale values. It just happens to have a substantial 302 horsepower as well. And even without the 42 miles of EV range, the RAV4 Prime averages around 38 mpg when operating as a gas-electric hybrid.

Both the non-hybrid RAV4 and the RAV4 Hybrid variants have their own reviews.

2023 Toyota RAV4 Prime Pricing

2023 Toyota RAV4 Prime pricing starts at $37,937 for the RAV4 Prime SE Sport Utility 4D, which had a starting MSRP of $44,425 when new. The range-topping 2023 RAV4 Prime XSE Sport Utility 4D starts at $42,288 today, originally priced from $48,295.

Original MSRP
KBB Fair Purchase Price (national avg.)
$44,425
$37,937
$48,295
$42,288

The Kelley Blue Book Fair Purchase Price for any individual used vehicle can vary greatly according to mileage, condition, location, and other factors. The prices here reflect what buyers are currently paying for used 2023 Toyota RAV4 Prime models in typical condition when purchasing from a dealership. These prices are updated weekly.

Driving the Toyota RAV4 Prime

There are similarities between driving a 2023 RAV4 Prime compact SUV and a combustion-only RAV4. It has the same raised driving position, good outward vision, and an easy feel to the steering and brakes.

The combination of a slightly sport-tuned suspension (it’s still comfortable) and one of Toyota’s most powerful drivetrains is more fun in theory than practice. The extra hardware adds weight, of course. Nevertheless, this remains our favorite RAV4 variant.

The electric motors help to move off crisply from a standstill, and reaching freeway speeds happens without much effort. This plug-in hybrid SUV is quicker than expected. There’s some road and wind noise at this point, although not enough to put a RAV4 Prime out of consideration.

We’ve spent hundreds of hours driving and researching the current collection of compact SUVs, including this Toyota RAV4 Prime PHEV.

Dated Yet Roomy Interior

Having debuted for the 2019 model year, the fifth-generation RAV4 is now among the oldest entries in the compact SUV segment. We’ve never counted interior look and feel among its strong suits, and the art of interior automotive design has evolved in the years since. Rivals from Hyundai and Kia are looking sharper, and their higher trims have better-quality cabin materials. For example, the simulated leather in the 2023 RAV4 Prime’s top XSE trim feels disappointingly thin.

Nor does the RAV4 Prime lead the class in terms of cabin space. That may not matter, though, since there’s still quite a lot of it. Put an adult male of average size in the driver’s seat, and someone of the same build sitting behind will have enough legroom by quite some margin.

Cargo space takes a minor hit because of the extra PHEV components: 33.5 cubic feet behind the 60/40 rear seats, expanding to 63.2 when folded. The combustion and regular hybrid models have 37.5/69.8 cubic feet. Even so, that’s enough room for strollers, sports equipment, the weekly shopping run, and most other tasks.

Our Favorite Features and Tech

Infotainment
Upgraded this year with larger touchscreens and over-the-air updates, the infotainment systems in the 2023 RAV4 Prime SUV also come with Amazon Alexa compatibility, Wi-Fi, satellite radio, Bluetooth, voice control, and five USB ports.

Wireless Apple CarPlay/Android Auto
Another standard tech upgrade for 2023, smartphone integration ditches the cable connection. Phones can stay in pockets or purses.

All-wheel drive
Standard with every 2023 RAV4 Prime PHEV SUV, this is an electric form of all-wheel drive with an electric motor driving the rear wheels. It results in the same kind of grip and traction as a conventional all-wheel-drive system, but without the penalty in fuel economy.

Underbody aerodynamic panels
One of the ways the RAV4 Prime optimizes its fuel efficiency is by being as aerodynamic as possible. This plug-in hybrid variant smooths its way through the air with underbody panels the non-hybrid version does not have.

12.3-inch digital driver information display
As a new feature this year for the XSE model, this customizable instrument cluster can show information like how the hybrid system is functioning, navigation directions, as well as the usual things like speed, fuel levels, etc.

Front and rear parking assist with automated braking
Parking sensors at both ends are joined by automatic emergency braking if the driver ignores the audible warnings and carries on maneuvering toward an obstacle. This is optional with the top XSE trim.

Engine & Transmission

The main difference between a hybrid and a plug-in hybrid like the 2023 RAV4 Prime is the battery. A hybrid’s battery is recharged by the gasoline engine and recaptures some energy from braking. Same thing with a PHEV, but its battery has a greater capacity and can take on more charge when plugged into an outside source. It then has the ability to run for a decent distance on electric power alone.

With the RAV4 Prime, that distance is a class-leading 42 miles. With a full battery and a full tank of gas (regular 87-octane gasoline), the RAV4 Prime can travel for 600 miles.

The powertrain consists of a 2.5-liter 4-cylinder engine driving the front wheels, accompanied by an electric motor that also adds muscle to the front wheels and also acts as a starter/generator. A second electric motor drives the rear wheels. Total system output is 302 horsepower, making the RAV4 Prime one of Toyota’s most powerful vehicles.

Charging the battery to full using the XSE’s optional 6.6-kW/240-volt arrangement takes about 2.5 hours, or 4.5 hours with a 3.3-kW/240-volt setup. A domestic 120-volt outlet would need about 12 hours.

In case anyone was wondering, the RAV4 Prime can tow up to 2,500 pounds. That’s better than any rival.

2.5-liter 4-cylinder engine/dual electric motors
302 total horsepower
EPA combined fuel economy: 94 MPGe (PHEV), 38 mpg (regular hybrid operation)
Range in EV mode: 42 miles

More RAV4 Prime PHEV fuel economy information is available on the EPA’s website.

3-Year/36,000-Mile Warranty

Every new Toyota has a basic warranty of 3 years or 36,000 miles, whichever happens first. The powertrain has a 5-year/60,000-mile warranty. Hybrid components are covered for 8 years or 100,000 miles, while the battery has its own warranty of 10 years or 150,000 miles. Toyota also includes 2 years or 25,000 miles of free scheduled maintenance.


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2023 Toyota RAV4 Prime
KBB.com Consumer Reviews

3.6
Consumer Rating
Based on 373 Consumer Reviews
Write a Review
60%Recommend this vehicle
5
43%
5
43%
4
17%
4
17%
3
14%
3
14%
2
14%
2
14%
1
12%
1
12%
Value
3.6
Performance
3.8
Quality
3.7
Comfort
3.9
Reliability
3.9
Styling
4.3

Trending Topics in KBB.com Consumer Reviews

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2023 Toyota RAV4 Prime Styles

Style
Price
Combined Fuel Economy
EV Range
Horsepower
Seating
Cargo Capacity
Engine
Towing Capacity
0-60
SE Sport Utility 4D
$37,937
38 MPG
42 - 42 miles
302 @ 5300 RPM
5
69.8 cu ft
4-Cyl, Hybrid, 2.5 Liter
2500 lbs
5.7 seconds
XSE Sport Utility 4D
$42,288
38 MPG
42 - 42 miles
302 @ 5300 RPM
5
69.8 cu ft
4-Cyl, Hybrid, 2.5 Liter
2500 lbs
5.7 seconds
See Full Specs for All 2023 Toyota RAV4 Prime Styles
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2023 Toyota RAV4 Prime Depreciation

A 2023 Toyota RAV4 Prime has depreciated $10,042 or 22% in the last 2 years and has a current resale value of $34,383 and trade-in value of $31,665.

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2023 Toyota RAV4 Prime
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2023 Toyota RAV4 Prime Annual Depreciation

Year
Vehicle Depreciation*
Resale Value
Trade-In Value
2023
-
$44,425
$44,425
2024
$4,568
$39,857
$37,194
Now
$5,474
$34,383
$31,665
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2-Year Forecasted Depreciation

*Depreciation for the last 12 months of the private party resale value.

2023 Toyota RAV4 Prime Depreciation

Annual Depreciation is an estimation of what your vehicle's value might be over time based on an average of similar vehicles. Estimations are calculated by comparing Kelley Blue Book Private Party Values of vehicles similar to yours over time, as well as forecasts from Manheim Auction data comparing current and projected auction values against current Kelley Blue Book Private Party and Trade-In Values. This is not a guarantee of actual depreciation. Local weather conditions, market factors and driver performance will also impact your vehicle's actual depreciation.


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Specifications

Dimensions, Weights & Capacities

Curb Weight
4235 lbs.
EPA Passenger
98.9 cu.ft.
EPA Total Interior
136.4 cu.ft.
Fuel Capacity
14.5 gallons
Front Leg Room
41.0 inches
Max Seating Capacity
5
Minimum Ground Clearance
8.1 inches
Overall Length
180.9 inches
Front Shoulder Room
57.8 inches
Towing Capacity, Maximum
2500 lbs.
Trunk or Cargo Capacity
69.8 cu.ft.
Turning Diameter
36.1 feet
Wheel Base
105.9 inches
Gross Vehicle Weight Rating (GVWR)
5530 lbs.
Width with mirrors
73.0 inches

Exterior

Alloy Wheels
Available
Fog Lights
Available
Moon Roof/Sun Roof
Available
Number of Doors
4 doors
Privacy Glass
Available
Roof Rails
Available
LED Headlights
Available
Rear Spoiler
Available

Fuel Economy

Combined
38 mpg

Mechanical

Drivetrain
AWD
Transmission Type
Automatic
Recommended Fuel
Regular
Hill Start Assist
Available

Performance

Horsepower-Combined
302 @ 5300 RPM
Engine
4-Cyl, Hybrid, 2.5 Liter
Estimated Electric Range
42 miles
Charge Time (240V)
4.5 hours
0 to 60
5.7 seconds

Warranty

Basic
3 years / 36000 miles
Powertrain
5 years / 60000 miles
Corrosion
5 years / Unlimited miles

Comfort & Convenience

  • Climate Control Air Conditioning
  • Heated Steering Wheel
  • Integrated Garage Door Opener

Entertainment

  • Satellite Radio
  • Bluetooth Streaming Audio

Interior

  • Leather-Wrapped Steering Wheel
  • Power Windows
  • Rear Window Defroster
  • 12V Power Outlet
  • Power Outlet
  • Steering Wheel Controls
  • Tilt Steering Wheel
  • Tilt/Telescoping Steering Wheel

Seating

  • Folding Rear Seat
  • Cloth Seats
  • Heated Seats
  • Heated Rear Seats
  • Power Driver's Seat

Technology

  • Bluetooth Wireless Technology
  • Cruise Control
  • Hands Free Phone
  • Remote Keyless Entry
  • Internet Access
  • Proximity Sensing Keyless Entry
  • Push-Button Engine Start
  • Smartphone Interface
  • Touch Screen Monitor
  • USB Port
  • Voice Recognition System

2023 Toyota RAV4 Prime Safety

2023 Toyota RAV4 Prime Safety Technology

Toyota Safety Sense 2.5+

This set of driver assistance features comes standard in every new RAV4 Prime, bringing forward collision warning with pedestrian detection and automatic emergency braking, blind-spot monitoring with rear cross-traffic alert, lane-departure warning with steering assist, lane-tracing assistance, automatic high beams, and adaptive cruise control that works at a full range of speeds.

Audible Vehicle Proximity Notification System

When the 2023 RAV4 Prime is in full electric mode, which is far more likely in the city, it’s working silently. Pedestrians and cyclists might then be unaware of the vehicle’s proximity, so this standard sound-emitting system lets them know there’s a prime mover on the street.

Digital rearview camera

Instead of a regular rearview mirror, this one shows the feed from a rear-facing camera. So drivers have a clear view behind, unencumbered by passengers’ heads, cargo, and/or rear pillars. Sadly, this is only optional in the top trim.

Not Available

Crash Test Rating

Provided by the National Highway Traffic Safety Administration
Rollover Rating
4.0

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Honda CR-V Hybrid
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Kia Sportage Plug-in Hybrid
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Kia Sorento Plug-in Hybrid
See Details
Price
$37,937
$36,045
$33,713
$34,527
KBB.com Rating
4.6
4.8
4.6
4.7
Consumer Rating
3.6
3.8
3.9
3.9
Fuel Economy
City 0/Hwy 0/Comb 38 MPG | City 0/Hwy 0/Comb 84 MPGe
City 43/Hwy 36/Comb 40 MPG
City 0/Hwy 0/Comb 35 MPG | City 0/Hwy 0/Comb 84 MPGe
City 0/Hwy 0/Comb 34 MPG | City 0/Hwy 0/Comb 79 MPGe
Fuel Type
HybridLeafIcon
HybridLeafIcon
N/A
N/A
5 Year Cost To Own
5-Year Cost to Own includes out of pocket expenses like fuel and insurance, plus the car’s loss in value over time (depreciation).
N/A
$48,722
N/A
N/A
Safety Rating
N/A
5.0
N/A
N/A
Seating Capacity5557
Basic Warranty
3 years or 36000 miles
3 years or 36000 miles
5 years or 60000 miles
5 years or 60000 miles
Horsepower
302 @ 5300 RPM
204 @ 6100 RPM
177 @ 5500 RPM
261 @ 5500 RPM
Engine
4-Cyl, Hybrid, 2.5 Liter
4-Cyl, Hybrid, 2.0 Liter
4-Cyl, Hybrid, Turbo, 1.6 Liter
4-Cyl, Hybrid, Turbo, GDI, 1.6 Liter
Drivetrain
AWD
FWD
AWD
AWD

2023 Toyota RAV4 Prime Rankings

More Toyota RAV4 Prime News & Information

General
Consumer Reports Lists Ten Most Reliable Cars

The automotive industry is driven by innovation and new ideas. But, if you’re smart, you ignore all of that. The…

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FAQs

How much is a 2023 Toyota RAV4 Prime?

Prices of the 2023 RAV4 Prime compact SUV are $41,590 for the SE and $45,460 for the XSE.

Is the 2023 Toyota RAV4 Prime a good SUV?

With a strong-yet-economical drivetrain, a roomy cabin, and robust resale values, the 2023 RAV4 Prime plug-in hybrid SUV definitely deserves the description of “good SUV.”

Does the 2023 Toyota RAV4 Prime have all-wheel drive?

The 2023 RAV4 Prime plug-in hybrid SUV has all-wheel drive (AWD) as standard. But it’s not a conventional setup with various driveshafts and differentials applying power to all four wheels from one source. The engine and one electric motor drives the front wheels. A second electric motor drives the rears.

Is the 2023 Toyota RAV4 Prime a good vehicle?

Yes, the 2023 Toyota RAV4 Prime is a good car, as reflected by its above-average Kelley Blue Book rating of 4.6 out of 5.

How much should a 2023 Toyota RAV4 Prime cost?

Used 2023 Toyota RAV4 Prime prices currently range from $37,937 for the SE Sport Utility 4D to $42,288 for the XSE Sport Utility 4D when purchasing from a dealership, depending on a range of factors like equipment, mileage, and condition.

What's the cheapest Toyota RAV4 Prime?

The cheapest 2023 Toyota RAV4 Prime is the SE Sport Utility 4D, with a Kelley Blue Book Fair Purchase Price of $37,937.

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