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2010 Toyota Prius

Used 2010 Toyota Prius

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2025
2010
Fuel Economy
50 combined mpg
Horsepower
134 hp
0-60
9.8 seconds
Curb Weight
3,042 pounds
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2010 Toyota Prius Review

KBB Editors

By KBB Editors

Updated December 23, 2019

Our editors drive and evaluate hundreds of new cars every single year, turning thousands of miles and countless hours behind the wheel into helpful reviews, ratings, and comparisons. They also have lives outside of work, or so they think. You’d be surprised what you can learn by hauling a dirt bike, hunting for a wayward sippy cup, or just packing the trunk full of groceries.

Pros

If getting the most mileage out of each tank of gas is high on your list, the 2010 Prius is a stellar choice. With EPA-estimated city/highway fuel economy ratings of 51/48 mpg, your fill-ups will be few and far between no matter the road you take.

Cons

Fully loaded, the Prius may not be what you consider a bargain at $32,500, even with potential future fuel-pump savings in mind. Those who are leaning towards a hybrid but want to save more upfront may be interested in the somewhat similar-looking (but smaller) Honda Insight, which starts in the $20,000-range and maxes out just under $24,000.

What's New?

For 2010, the Toyota Prius enters its third generation, with a thorough revamping that includes new styling inside and out, a larger, more powerful engine and, as expected, even better fuel economy.

The Latin word prius means "to go before." Used as a vehicle name, it certainly fits the world’s first mass-produced and best-selling hybrid, with well over a million sold to date. The Toyota Prius, now in its third generation for 2010, has gone from being the quirky vehicle of choice for those wanting to live a greener lifestyle to a mainstream and fuel-thrifty mode of transportation appealing to families and empty-nesters alike. And, along the way, it has inspired other car companies to increase their efforts in the hybrid market. However, when it comes to covering the most ground using the least amount of fuel, the Prius handily takes the cake from its competitors with its EPA-estimated 51/48 city/highway mpg ratings.

2010 Toyota Prius Pricing

2010 Toyota Prius pricing starts at $8,051 for the Prius I Hatchback 4D, which had a starting MSRP of $22,784 when new. The range-topping 2010 Prius V Hatchback 4D starts at $8,265 today, originally priced from $30,929.

Original MSRP
KBB Fair Purchase Price (national avg.)
$22,784
$8,051
$23,885
$7,540
$26,659
$7,492
$29,459
$8,065
$30,929
$8,265

The Kelley Blue Book Fair Purchase Price for any individual used vehicle can vary greatly according to mileage, condition, location, and other factors. The prices here reflect what buyers are currently paying for used 2010 Toyota Prius models in typical condition when purchasing from a dealership. These prices are updated weekly.

Driving the Toyota Prius

Like all hybrids, driving the 2010 Toyota Prius is a remarkably quiet experience. The transition between gasoline engine and electric motor (most commonly felt while idling at a light), is even smoother in this generation, making it almost imperceptible. The new "EV," "Eco" and "Power" buttons are welcome additions, allowing the driver to exercise a little more control over the vehicle’s fuel consumption and throttle response. While pressing "EV" operates the car in ultra-quiet electric-only mode (battery power, speed and distance permitting), choosing "Eco" modifies the throttle response so that no matter how lead-footed or determined a driver may be, the vehicle won’t rapidly accelerate. This mode also affects the air conditioning operation and shuts it off when the vehicle is left idling. On the flip side, the "Power" button, when pushed, increases throttle response, allowing for more lively acceleration akin to a regular gas-powered four-cylinder vehicle. We can say that after considerable time driving in all three modes – on a healthy mix of both road and highway – our fuel economy numbers easily trumped those of the EPA without much effort.

Interior Comfort

The interior of the Prius has been significantly updated for its third generation, and is best appreciated in the lighter interior color choices, which create more of a two-tone effect. The new contoured dash is the most notable of these changes, imprinted with a "swirl" pattern of sorts and housing a vehicle information cluster that shows a variety of fuel-usage related displays accessible through Touch Tracer Display "wheels" on the steering wheel. These touch-sensitive button wheels control the radio volume, station, information display and air conditioning temperature and, to help drivers keep their eyes on the road by not having to look down when making a selection, the information is repeated in the vehicle information cluster. In a nod to using more ecologically sound materials in the cabin, plant-derived (and recyclable) resin plastics are used in various forms, most notably the driver’s-side seat cushion and door scuffs.

Exterior Styling

The now-familiar aerodynamic profile first introduced on the second-generation Prius returns for 2010, but changes have been made to further enhance its energy-saving design. Visually, these modifications include new energy-efficient LED taillights and sharper, more squared-off edges that improve the vehicle’s coefficient of drag. And, in order to allow for more rear headroom, the apex of the roof has been moved back, giving the hybrid a windswept look from the side. As in the previous generation, the base Prius rides on 15-inch wheels, while buyers wanting a sportier-looking hybrid can opt for the Prius V and its 17-inchers.

Favorite Features

Solar Roof Package
Opting for the Solar Roof Package nets you a power moonroof that self-ventilates (thanks to solar cells mounted on top) to help keep the car at a constant temperature. And, just to be sure the interior is at a comfortable temperature upon entering, using the A/C button on the key fob allows managing the interior temperature for up to three minutes from afar, provided the vehicle’s battery is well charged.

Power Button
Although the Prius is a lean, green, gas-saving machine, sometimes a little more power is warranted. For those situations, putting the car into "Power" mode gives you some extra oomph to get where you need to go.

Standard Features

The base 2010 Toyota Prius II comes equipped with a wide variety of standard features, including a tilt/telescopic steering wheel with A/C controls and Touch Tracer Display, height-adjustable driver’s seat, auto up/down on all windows, push-button start, two 12-volt power outlets, a tonneau cover and auxiliary input jack. Moving up to the Prius III adds an upgraded JBL AM/FM/CD changer with satellite radio, Bluetooth and eight speakers, while the Prius IV trim is enhanced with a leather interior, heated front seats with driver’s lumbar support and an auto-dimming rearview mirror. The top-of-the-line Prius V adds 17-inch alloy wheels and energy-saving LED headlamps and foglamps.

Factory Options

Techno-savvy Prius shoppers will likely be interested in the optional power moonroof with solar-powered ventilation and remote A/C operation to help keep the vehicle cool. A number of advanced safety systems are also available for the top-of-the-line Prius V, including Dynamic Radar Cruise Control, the Pre-Collision System, Lane Keep Assist and Intelligent Parking Assist, all offered in the Advanced Technology Package – which includes the Navigation Package.

Engine & Transmission

The 2010 Toyota Prius is powered by a 1.8-liter four-cylinder Atkinson-cycle gasoline engine matched with an electronically-controlled continuously-variable transmission. It is rated at 98 horsepower, and is a step up from the previous generation’s, which was a 1.5-liter powerplant that offered only 76 horsepower. The total hybrid system horsepower (gasoline engine and electric motor combined) for 2009 was only 110, but for 2010 it’s up to 134. The 2010 Prius’ fuel economy ratings of 51 city/48 highway eclipse those of the previous generation, and individuals wishing to max out their mileage can make use of the vehicle’s "Eco" button, which modulates throttle responses and air conditioning operation to improve fuel efficiency. On the other end of the spectrum is the "Power" button, which increases throttle response to allow for faster acceleration, a boon to anyone trying to get up to freeway speed quickly.

1.8-liter in-line 4 with 60-kilowatt Permanent Magnetic Synchronous Electric Motor Atkinson Cycle Hybrid
98 horsepower @ 5200 rpm (gasoline engine); 80 horsepower (electric motor); 134 hp net total hybrid system
105 lb.-ft. of torque @ 4000 rpm (gasoline engine); 153 ft.-lb. of torque (electric motor)
EPA estimated city/highway fuel economy: 51/48


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2010 Toyota Prius
KBB.com Consumer Reviews

4.7
Consumer Rating
Based on 498 Consumer Reviews
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90%Recommend this vehicle
5
79%
5
79%
4
13%
4
13%
3
4%
3
4%
2
2%
2
2%
1
2%
1
2%
Value
4.6
Performance
4.5
Quality
4.6
Comfort
4.5
Reliability
4.8
Styling
4.5

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2010 Toyota Prius Styles

Style
Price
Combined Fuel Economy
Horsepower
0-60
Engine
Top Speed
Seating
II Hatchback 4D
$7,540
50 MPG
134 @ 5200 RPM
9.8 seconds
4-Cyl, Hybrid, 1.8 Liter
112 mph
5
III Hatchback 4D
$7,492
50 MPG
134 @ 5200 RPM
9.8 seconds
4-Cyl, Hybrid, 1.8 Liter
112 mph
5
I Hatchback 4D
$8,051
50 MPG
134 @ 5200 RPM
9.8 seconds
4-Cyl, Hybrid, 1.8 Liter
112 mph
5
IV Hatchback 4D
$8,065
50 MPG
134 @ 5200 RPM
9.8 seconds
4-Cyl, Hybrid, 1.8 Liter
112 mph
5
V Hatchback 4D
$8,265
50 MPG
134 @ 5200 RPM
9.8 seconds
4-Cyl, Hybrid, 1.8 Liter
112 mph
5
See Full Specs for All 2010 Toyota Prius Styles
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2010 Toyota Prius Depreciation

A 2010 Toyota Prius has depreciated $1,355 or 18% in the last 3 years and has a current resale value of $5,829 and trade-in value of $4,185.

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2010 Toyota Prius
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2010 Toyota Prius Annual Depreciation

Year
Vehicle Depreciation*
Resale Value
Trade-In Value
2022
+ $960
$7,184
$5,925
2023
$231
$6,953
$5,510
2024
$917
$6,036
$4,323
Now
$207
$5,829
$4,185
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2-Year Forecasted Depreciation

*Depreciation for the last 12 months of the private party resale value.

2010 Toyota Prius Depreciation

Annual Depreciation is an estimation of what your vehicle's value might be over time based on an average of similar vehicles. Estimations are calculated by comparing Kelley Blue Book Private Party Values of vehicles similar to yours over time, as well as forecasts from Manheim Auction data comparing current and projected auction values against current Kelley Blue Book Private Party and Trade-In Values. This is not a guarantee of actual depreciation. Local weather conditions, market factors and driver performance will also impact your vehicle's actual depreciation.


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Specifications

Dimensions, Weights & Capacities

Curb Weight
3042 lbs.
EPA Passenger
93.7 cu.ft.
Fuel Capacity
11.9 gallons
Front Head Room
38.3 inches
Front Leg Room
42.5 inches
Max Seating Capacity
5
Minimum Ground Clearance
5.5 inches
Overall Length
175.6 inches
Front Shoulder Room
56.1 inches
Trunk or Cargo Capacity
21.6 cu.ft.
Turning Diameter
17.1 feet
Wheel Base
106.3 inches
Width with mirrors
68.7 inches

Exterior

Alloy Wheels
Available
Number of Doors
4 doors
Rear Spoiler
Available

Fuel Economy

City
51 mpg
Highway
48 mpg
Combined
50 mpg

Mechanical

Drivetrain
FWD
Transmission Type
Automatic
Recommended Fuel
Regular

Performance

Horsepower-Combined
134 @ 5200 RPM
Torque
105 @ 4000 rpm
Engine
4-Cyl, Hybrid, 1.8 Liter
0 to 60
9.8 seconds
Top Speed
112 mph

Warranty

Basic
3 years / 36000 miles
Powertrain
5 years / 60000 miles
Corrosion
5 years / Unlimited miles

Entertainment

  • MP3 Player
  • CD Player

Interior

  • Power Windows
  • Rear Window Defroster
  • Power Outlet
  • Steering Wheel Controls
  • Tilt Steering Wheel
  • Tilt/Telescoping Steering Wheel

Seating

  • Folding Rear Seat
  • Cloth Seats

Technology

  • Cruise Control
  • Remote Keyless Entry
  • Proximity Sensing Keyless Entry
  • Push-Button Engine Start

2010 Toyota Prius Safety

2010 Toyota Prius Safety Technology

  • Child Door Locks
  • Child Seat Anchors
  • Driver Airbag
  • Passenger Airbag
  • Stability Control
  • Traction Control
  • Driver Knee Airbag
  • Front Head Curtain Airbag
  • Front Side Airbag
  • Rear Head Curtain Airbag
Not Available

Crash Test Rating

Provided by the National Highway Traffic Safety Administration
Driver Front
4.0
Passenger Front
4.0
Front Side
5.0
Rear Side
4.0
Rollover Rating
4.0

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Price
$7,540
$7,209
$8,195
KBB.com Rating
N/A
3.3
N/A
Consumer Rating
4.7
4.4
4.8
Fuel Economy
City 51/Hwy 48/Comb 50 MPG
City 41/Hwy 44/Comb 42 MPG
City 43/Hwy 40/Comb 42 MPG
Fuel Type
HybridLeafIcon
HybridLeafIcon
HybridLeafIcon
Seating Capacity555
Basic Warranty
3 years or 36000 miles
3 years or 36000 miles
4 years or 50000 miles
Horsepower
134 @ 5200 RPM
98 @ 5800 RPM
134 @ 5200 RPM
Engine
4-Cyl, Hybrid, 1.8 Liter
4-Cyl, Hybrid VTEC 1.3L
4-Cyl, Hybrid, 1.8 Liter
Drivetrain
FWD
FWD
FWD

2010 Toyota Prius Rankings

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FAQs

Is the 2010 Toyota Prius a good vehicle?

Yes, the 2010 Toyota Prius is a good car. Its Kelley Blue Book rating of 0 out of 5 is within 10% of our average rating.

What is the MPG for a 2010 Toyota Prius?

The 2010 Toyota Prius is rated to return city/highway fuel economy of 51/48 mpg.

How much should a 2010 Toyota Prius cost?

Used 2010 Toyota Prius prices currently range from $7,540 for the III Hatchback 4D to $8,265 for the V Hatchback 4D when purchasing from a dealership, depending on a range of factors like equipment, mileage, and condition.

What's the cheapest Toyota Prius?

The cheapest 2010 Toyota Prius is the III Hatchback 4D, with a Kelley Blue Book Fair Purchase Price of $7,540.

Is the 2010 Toyota Prius reliable?

The 2010 Toyota Prius is part of the 3rd-generation Prius, which our owners give an above-average reliability rating of 4.8 out of 5.

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