View All Media
By Colin Ryan
Updated January 30, 2025
Just when it seems there are no new ideas under the sun, Toyota unveils the Crown, a raised hybrid sedan with AWD. We’ve seen a few high-riding sedans in years past, but none this big, with all-wheel drive, and a hybrid powertrain.
Watch our video review of the Toyota Crown
The Crown name was used on past Toyotas, but who needs a history lesson when there’s a distinctive new car to explore? Perhaps this is the beginning of the end of the SUV craze. Where people realize they don’t need so much interior space and would prefer something with better aerodynamics and is easier on gasoline. Probably not.
Toyota has confirmed that a plug-in hybrid Toyota Crown Prime is on the way.
2023 Toyota Crown pricing starts at $31,516 for the Crown XLE Sedan 4D, which had a starting MSRP of $41,045 when new. The range-topping 2023 Crown Platinum Sedan 4D starts at $36,825 today, originally priced from $53,445.
Original MSRP | KBB Fair Purchase Price (national avg.) | |||
---|---|---|---|---|
$41,045 | $31,516 | |||
$46,645 | $35,172 | |||
$53,445 | $36,825 |
The Kelley Blue Book Fair Purchase Price for any individual used vehicle can vary greatly according to mileage, condition, location, and other factors. The prices here reflect what buyers are currently paying for used 2023 Toyota Crown models in typical condition when purchasing from a dealership. These prices are updated weekly.
The Toyota Crown has a pleasant, well-rounded driving spirit. Outward visibility is good in all directions and, thanks to a higher-riding stance than traditional sedans, the driver is afforded a more commanding view forward. The Crown accelerates eagerly from a stop thanks to the standard hybrid powertrain’s prompt electric torque. At the same time, the electronic continuously variable transmission (eCVT) keeps the engine spinning at its highest power revs when the accelerator is floored, filling the cabin with racing engine noises. If you’re new to hybrids, that sound can take some getting used to. Similarly, when slowing down, the Crown’s brake pedal, like many hybrids, has a somewhat spongy feel. But with a little finesse, the Crown hybrid can be brought to a smooth stop.
The Hybrid Max powertrain found in the most expensive Platinum trim has a unique character of its own. For the Max, Toyota exchanged the eCVT for a 6-speed automatic transmission and traded the base 2.5-liter engine for a 2.4-liter turbocharged engine. The benefits are a big bump in power and more immediate thrust when the driver presses the accelerator. Toyota claims a 0-60 mph time of 5.7 seconds for the Hybrid Max. That’s nearly 2 seconds quicker than the standard hybrid. Another benefit of the Hybrid Max’s traditional transmission is that, when accelerating, the engine revs rise and fall in a way many drivers will find more pleasing than the persistent droning found with an eCVT.
The standard Toyota Crown exhibits a plush ride quality with well-controlled body movements. Granted our Nashville-adjacent test roads were exceptionally smooth, but the Crown’s on-road refinement should translate just fine to other regions. Despite some play on-center, steering wheel inputs yield prompt reactions from the chassis. The Crown doesn’t corner with overt raciness but driving on winding roadways at moderate speeds it turns in cheerful fashion. The Platinum trim with the Hybrid Max powertrain once again amplifies the Crown driving experience by directing more power to the rear wheels than the standard hybrid, giving the Hybrid Max a livelier handling feel. That eager spirit is further bolstered by the Platinum trim’s adaptive dampers, which alter the ride from comfy-soft to sporting-firm via an expanded range of Hybrid Max-specific driving modes.
The Crown effectively replaces the Avalon, which was approaching Lexus in terms of interior quality. This 2023 Crown edges even closer.
As is the current trend, the new Toyota Crown has dual 12.3-inch screens — one for driver information, the other for a new Toyota infotainment system that responds to voice commands and can be summoned by saying: “Hey, Toyota.” Wi-Fi and wireless charging are also available.
The elevated height of the 2023 Crown compared with a typical full-size sedan means the occupants’ hip point is higher, so climbing in and out is a bit easier and more dignified. The sloping roofline imparts something of a coupe-like profile, but impacts rear headroom a bit.
The new Crown full-size sedan is almost 4 inches taller than the familiar Toyota Camry midsize sedan. As far as the nose and tail are concerned, if this is the new direction for Toyota vehicles, we say bring it on.
The standard alloy wheel size for the 2023 Crown is 19 inches. The Limited is available with 21-inch rims, which suit the overall design arguably better. The Platinum has 21s standard.
The Platinum is available in 2-tone color schemes, with the hood, roof, and trunk all in black, paired to either Oxygen White, Heavy Metal (a kind of dark silver), Supersonic Red, or Bronze Age.
12.3-inch infotainment touchscreen
This focal point of a new user-friendly infotainment system is standard across the 2023 Crown lineup.
12.3-inch digital driver’s display
A complement to the infotainment screen, this standard feature can be configured to show various types of information, including navigation directions. It also has a special hybrid mode to help drivers achieve optimum fuel efficiency.
Heated front seats
These are standard across the Crown lineup and come with power adjustment as well. The Limited and Platinum trims add ventilation and leather seating surfaces.
Fixed panoramic roof
Adding some airiness to the cabin, this panoramic roof becomes standard at the Limited trim level.
JBL audio
Coming in at the Limited trim, this 11-speaker system is supplied by a company with a rich reputation in the sound reproduction world.
Advanced Park
A standard feature in the Limited model, this is a self-parking function for parallel or perpendicular spaces.
The first two trims of the 2023 Crown — XLE and Limited — employ a 2.5-liter 4-cylinder gasoline engine and two electric motors. The electric motors take their energy from a nickel-metal hydride battery pack. One of them powers the rear wheels. Every new Toyota Crown has this electronic form of AWD as standard.
We expect this new 2023 Toyota Crown to produce around 240 horsepower. Toyota estimates that it will average about 38 mpg.
The second gasoline/electric drivetrain in the 2023 Crown — exclusive to the top Platinum trim — is the Hybrid Max, which puts more of an emphasis on muscle than fuel economy. The engine here is a turbocharged 2.4-liter 4-cylinder unit. Along with its electric motors, output is 340 horsepower.
Toyota never quotes torque figures for its hybrids but says maximum thrust is achieved between 2,000 and 3,000 rpm. Average fuel economy of the Crown Platinum is expected to be more like 28 mpg.
Toyota has confirmed that a plug-in hybrid variant of the Crown is coming to the U.S. market. We know very little about it so far, but we think its powertrain will be similar to the Toyota RAV4 Prime; a 2.5-liter 4-cylinder engine mated to two electric motors.
Toyota Crown XLE and Limited
2.5-liter 4-cylinder engine
Two electric motors
All-wheel drive
236 total system horsepower
EPA combined fuel economy: 41 mpg (42 city, 41 highway)
Toyota Crown Platinum
2.4-liter turbocharged 4-cylinder engine
Two electric motors
All-wheel drive
340 combined horsepower
EPA combined fuel economy: 30 mpg (29 city, 32 highway)
The 2023 Toyota Crown is covered by Toyota’s 3-year/36,000-mile basic warranty, which covers just about everything beyond normal wear and maintenance items. The powertrain is protected for 5 years with no mileage limit. Hybrid components are covered for 8 years or 100,000 miles, and the battery is covered for 10 years or 150,000 miles. In addition, all factory-scheduled maintenance is covered for two years or 25,000 miles.
Get 5.49% APR for 72 months on a new 2026 Toyota Crown.
Login or create a new account to see your vehicle depreciation forecast data.
Year | Vehicle Depreciation* | Resale Value | Trade-In Value | ||
---|---|---|---|---|---|
2023 | - | $41,045 | $41,045 | ||
2024 | $5,616 | $35,429 | $33,154 | ||
Now | $5,912 | $29,517 | $27,308 |
Unlock Forecast
2-Year Forecasted Depreciation
*Depreciation for the last 12 months of the private party resale value.
Annual Depreciation is an estimation of what your vehicle's value might be over time based on an average of similar vehicles. Estimations are calculated by comparing Kelley Blue Book Private Party Values of vehicles similar to yours over time, as well as forecasts from Manheim Auction data comparing current and projected auction values against current Kelley Blue Book Private Party and Trade-In Values. This is not a guarantee of actual depreciation. Local weather conditions, market factors and driver performance will also impact your vehicle's actual depreciation.
Already Own This Car?
Curb Weight | 4250 lbs. | ||
---|---|---|---|
Fuel Capacity | 14.5 gallons | ||
Front Head Room | 38.2 inches | ||
Front Leg Room | 42.1 inches | ||
Max Seating Capacity | 5 | ||
Minimum Ground Clearance | 5.8 inches | ||
Overall Length | 196.1 inches | ||
Front Shoulder Room | 57.1 inches | ||
Trunk or Cargo Capacity | 15.2 cu.ft. | ||
Turning Diameter | 19.4 feet | ||
Wheel Base | 112.2 inches | ||
Width with mirrors | 72.4 inches |
Alloy Wheels | Available | ||
---|---|---|---|
Number of Doors | 4 doors | ||
Power Folding Exterior Mirrors | Available | ||
LED Headlights | Available |
City | 42 mpg | ||
---|---|---|---|
Highway | 41 mpg | ||
Combined | 41 mpg |
Drivetrain | AWD | ||
---|---|---|---|
Transmission Type | Automatic | ||
Recommended Fuel | Regular | ||
Hill Start Assist | Available |
Horsepower-Combined | 184 @ 6000 RPM | ||
---|---|---|---|
Torque | 163 @ 3600 rpm | ||
Engine | 4-Cyl, Hybrid, 2.5 Liter | ||
Charge Time (240V) | Not Applicable hours | ||
0 to 60 | 7.6 seconds |
Basic | 3 years / 36000 miles | ||
---|---|---|---|
Powertrain | 5 years / 60000 miles | ||
Corrosion | 5 years / Unlimited miles |
Toyota Safety Sense 3.0
Every new Crown full-size hybrid sedan has this set of driver assistance features as standard. As well as forward collision warning with automatic emergency braking, it has intersection assistance and detection for pedestrians, motorcycles, and guard rails.
Blind-spot monitoring with rear cross-traffic alert
Also standard across the 2023 Toyota Crown range, the former warns the driver of vehicles in your blind spots while the latter lets you know about potentially dangerous cross-traffic while reversing.
Bird’s Eye View Camera with perimeter scan
When maneuvering the 2023 Crown in tight and tricky spaces, this 360-degree camera system provides a detailed picture of the surroundings. This handy feature is standard in the Platinum trim.
Used 2023 Toyota Crown | Used 2023 Honda Civic | Used 2023 Honda Accord | Used 2023 Subaru Legacy | ||
---|---|---|---|---|---|
Price | $31,516 | $25,644 | $25,422 | $24,255 | |
KBB.com Rating | 4.4 | 4.7 | 4.8 | 4.0 | |
Consumer Rating | 4.4 | 3.8 | 4.9 | 4.6 | |
Fuel Economy | City 42/Hwy 41/Comb 41 MPG | City 33/Hwy 42/Comb 36 MPG | City 29/Hwy 37/Comb 32 MPG | City 27/Hwy 35/Comb 30 MPG | |
Fuel Type | Hybrid | N/A | N/A | N/A | |
Safety Rating | N/A | 5.0 | 5.0 | 5.0 | |
Seating Capacity | 5 | 5 | 5 | 5 | |
Basic Warranty | 3 years or 36000 miles | 3 years or 36000 miles | 3 years or 36000 miles | 3 years or 36000 miles | |
Horsepower | 184 @ 6000 RPM | 180 @ 6000 RPM | 192 @ 6000 RPM | 182 @ 5800 RPM | |
Engine | 4-Cyl, Hybrid, 2.5 Liter | 4-Cyl, VTEC, Turbo, 1.5 Liter | 4-Cyl, i-VTEC, Turbo, 1.5 Liter | 4-Cyl, 2.5 Liter | |
Drivetrain | AWD | FWD | FWD | AWD |
Toyota sells a lot of SUVs, so it seems odd to suggest that they’re missing one from their lineup. But…
We like it when an automaker builds something unexpected, or different enough from the competition to give shoppers something…
Although it sounds like dental work or the Netflix series about British royals, Toyota would not let the Crown ruin the legacy of one of the company’s great names.
The 2023 Toyota Crown starts at $39,950. The Crown Limited starts at $45,550, and the more powerful, range-topping Crown Platinum starts at $52,350.
Toyota vehicles are renowned for lasting a long time, even when their owners sometimes forget to maintain them regularly. The 2023 Crown full-size sedan is brand-new, but we expect it to meet Toyota’s usual high standards.
Yes, the 2023 Toyota Crown is a good car, as reflected by its above-average Kelley Blue Book rating of 4.4 out of 5.
2023 Toyota Crown city/highway fuel economy ratings range from 29/32 mpg to 42/41 mpg, depending on trim and equipment.
Used 2023 Toyota Crown prices currently range from $31,516 for the XLE Sedan 4D to $36,825 for the Platinum Sedan 4D when purchasing from a dealership, depending on a range of factors like equipment, mileage, and condition.
The cheapest 2023 Toyota Crown is the XLE Sedan 4D, with a Kelley Blue Book Fair Purchase Price of $31,516.
The 2023 Toyota Crown is part of the 1st-generation Crown, which our owners give an above-average reliability rating of 5 out of 5.