By Colin Ryan
Updated January 30, 2025
The Kia Soul comes with a highly individual squared-off look, complemented by an almost-SUV ride height. You could even think of it as a subcompact SUV of sorts.
As one of the more affordable new cars in the United States that’s also easy to recommend, the Soul can be a great choice for driving around town with two tall friends in the back. The size and shape make it easy to park, as well.
2023 Kia Soul pricing starts at $18,771 for the Soul LX Wagon 4D, which had a starting MSRP of $21,215 when new. The range-topping 2023 Soul EX Wagon 4D starts at $19,592 today, originally priced from $25,515.
Original MSRP | KBB Fair Purchase Price (national avg.) | |||
---|---|---|---|---|
$21,215 | $18,771 | |||
$23,715 | $19,091 | |||
$24,815 | $19,356 | |||
$25,515 | $19,592 |
The Kelley Blue Book Fair Purchase Price for any individual used vehicle can vary greatly according to mileage, condition, location, and other factors. The prices here reflect what buyers are currently paying for used 2023 Kia Soul models in typical condition when purchasing from a dealership. These prices are updated weekly.
It’s roomy, but not vroomy. The 2023 Soul enjoys only a modest amount of muscle. Fine for around town and just about acceptable for overtaking on the freeway, but speed merchants will want to look elsewhere.
The driving position is a little higher than a typical hatchback, which many people like. And the ride quality is tuned more for comfort than crispness. Our main criticism is the general noise at higher speeds.
We’ve spent hundreds of hours driving and researching the current collection of subcompact SUVs, including this Kia Soul.
Thanks to a slightly raised stance, getting into and out of the 2023 Soul is especially easy. Although the Soul has a youthful appeal, those with creakier joints might also like to check it out.
The interior design doesn’t have quite the same charm as the exterior. Unsurprisingly, there are some cheap plastics here and there. But at least the cabin is user-friendly and practical.
The GT-Line does its best to seem like the sporty one of the range with a flat-bottomed steering wheel. This model also offers the Harman Kardon audio system with synchronizing lights in the front speakers. Those with creakier joints may not care about this at all.
A high roof means plenty of headroom in both rows. But this isn’t a wide car, so although two adults sitting in the back will be fine, three make the proverbial crowd.
Rear legroom is 38.8 inches, great for something with a subcompact footprint. Cargo space is similarly impressive, ranging from 24.2 cubic feet with the 60/40 rear seats up, to 62.1 cubic feet when those seats are folded (they don’t go completely flat, though).
The original Soul was conceived in the days before the “4-Door Coupe” idea took hold. So, this latest 2023 Soul retains a more cubist approach, which not only imparts a distinct character, it maximizes interior space and makes reversing simple.
Styling changes this year bring revisions for the front end, rear fascia, and taillights. Plus, new designs for the 17-inch and 18-inch alloy wheels, and a pair of 2-tone color schemes: Clear White with a Fusion Black roof, and Surf Blue with a Fusion Black roof.
Most Souls have side mirror housings the same color as the body, but the GT-Line has them in gloss black. This model and the EX also have gloss-black grilles with chrome accents.
Hey, we got to the end of the Exterior section without using the words funky or unique. Oops.
Design
Yes, it’s subjective. And praising something that’s essentially a box on wheels seems counter-intuitive. But it’s this very approach that makes the Soul so special.
Apple CarPlay/Android Auto
Despite being a low-priced new car, the 2023 Soul still comes with smartphone integration as standard.
Cargo space
There’s plenty of it, and the Soul’s shape makes sure it’s accessible and practical. Moving from one city apartment to another might easily be done in a single trip.
Infotainment system
The S model, just one trim up from the base version, comes with an upgraded infotainment system that includes a 10.25-inch touchscreen, satellite radio, navigation, and wireless charging.
Harman Kardon audio system
Available only as an option in the GT-Line, this is a great-sounding setup. And it’s accompanied by speaker lights up front that pulsate in time to the music.
Every new Soul employs a 2.0-liter 4-cylinder engine devoid of any turbochargers or superchargers. It makes 147 horsepower and 132 lb-ft of torque. Drive goes just to the front wheels through an automatic transmission of the continuously variable (CVT) variety.
Regular gasoline does the trick.
2.0-liter 4-cylinder engine
147 horsepower @ 6,200 rpm
132 lb-ft of torque @ 4,500 rpm
EPA city/highway fuel economy: 28/33 mpg (LX, S, GT-Line), 29/35 mpg (EX)
More Kia Soul fuel economy information is available on the EPA’s website.
Kia has some of the best warranties around. The new-car coverage is 5 years or 60,000 miles, whichever comes first. A typical warranty here is 3 years or 36,000 miles. The powertrain warranty lasts for 10 years or 100,000 miles, almost twice as good as some competitors.
Get up to 4.49% APR for 48 months 4.49-7.25% APR back on a new 2025 Soul.
Lease a new 2025 Soul LX for $239 a month for 24 Months with $3,499 Due at Lease Signing for Qualified Lessees.
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Year | Vehicle Depreciation* | Resale Value | Trade-In Value | ||
---|---|---|---|---|---|
2023 | - | $21,215 | $21,215 | ||
2024 | $3,990 | $17,225 | $15,165 | ||
Now | $308 | $16,917 | $14,992 |
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2-Year Forecasted Depreciation
*Depreciation for the last 12 months of the private party resale value.
Annual Depreciation is an estimation of what your vehicle's value might be over time based on an average of similar vehicles. Estimations are calculated by comparing Kelley Blue Book Private Party Values of vehicles similar to yours over time, as well as forecasts from Manheim Auction data comparing current and projected auction values against current Kelley Blue Book Private Party and Trade-In Values. This is not a guarantee of actual depreciation. Local weather conditions, market factors and driver performance will also impact your vehicle's actual depreciation.
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Curb Weight | 2888 lbs. | ||
---|---|---|---|
EPA Total Interior | 120.9 cu.ft. | ||
Fuel Capacity | 14.3 gallons | ||
Front Head Room | 39.9 inches | ||
Front Leg Room | 41.1 inches | ||
Max Seating Capacity | 5 | ||
Minimum Ground Clearance | 6.7 inches | ||
Overall Length | 165.2 inches | ||
Front Shoulder Room | 55.5 inches | ||
Trunk or Cargo Capacity | 62.1 cu.ft. | ||
Turning Diameter | 34.8 feet | ||
Wheel Base | 102.4 inches | ||
Width with mirrors | 70.9 inches |
Alloy Wheels | Available | ||
---|---|---|---|
Number of Doors | 4 doors | ||
Privacy Glass | Available | ||
Roof Rails | Available |
City | 28 mpg | ||
---|---|---|---|
Highway | 33 mpg | ||
Combined | 30 mpg |
Drivetrain | FWD | ||
---|---|---|---|
Transmission Type | Automatic | ||
Recommended Fuel | Regular | ||
Hill Start Assist | Available |
Horsepower | 147 @ 6200 RPM | ||
---|---|---|---|
Torque | 132 @ 4500 rpm | ||
Engine | 4-Cyl, 2.0 Liter |
Basic | 5 years / 60000 miles | ||
---|---|---|---|
Powertrain | 10 years / 100000 miles | ||
Corrosion | 5 years / 100000 miles |
Forward collision warning
Kia calls it forward collision avoidance, which is standard in every new Soul. This year adds pedestrian detection to the base model, while the GT-Line offers the option of cyclist detection as well.
Blind-spot monitoring with rear cross-traffic alert
Again, Kia’s terms are blind-spot collision avoidance and rear cross-traffic avoidance assist. These come on board in the S trim of the 2023 Soul or as part of a Technology Package for the LX.
Highway Driving Assist
Exclusive to the GT-Line’s optional Technology package, this driver-assist program helps the Soul stay in its lane by adding a little steering effort when required as the road curves. It works with the adaptive cruise control.
Used 2023 Kia Soul | Used 2023 Subaru Impreza | New 2025 Kia Soul | ||
---|---|---|---|---|
Price | $18,771 | $20,525 | $21,885 | |
KBB.com Rating | 4.4 | 3.8 | 4.4 | |
Consumer Rating | 4.5 | 4.2 | 4.5 | |
Fuel Economy | City 28/Hwy 33/Comb 30 MPG | City 28/Hwy 36/Comb 31 MPG | City 27/Hwy 33/Comb 30 MPG | |
Fuel Type | Gas | N/A | Gas | |
Safety Rating | 4.0 | 5.0 | 4.0 | |
Seating Capacity | 5 | 5 | 5 | |
Basic Warranty | 5 years or 60000 miles | 3 years or 36000 miles | 5 years or 60000 miles | |
Horsepower | 147 @ 6200 RPM | 152 @ 6000 RPM | 147 @ 6200 RPM | |
Engine | 4-Cyl, 2.0 Liter | 4-Cyl, 2.0 Liter | 4-Cyl, 2.0 Liter | |
Drivetrain | FWD | AWD | FWD |
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Within the constraints of price and engine power, the subcompact 2023 Soul still manages to be both practical and attractive.
Pricing for the 2023 Soul starts at $19,790 and goes up to $24,090. This is all before destination charges and options.
Kia’s unbeatable powertrain warranty covers the first 10 years or 100,000 miles. With sensible driving and regular maintenance, 150,000 or even 200,000 miles might be possible for a 2023 Soul.
Yes, the 2023 Kia Soul is a good car, as reflected by its above-average Kelley Blue Book rating of 4.4 out of 5.
The 2023 Kia Soul is rated to return city/highway fuel economy of 28/33 mpg.
Used 2023 Kia Soul prices currently range from $18,771 for the LX Wagon 4D to $19,592 for the EX Wagon 4D when purchasing from a dealership, depending on a range of factors like equipment, mileage, and condition.
The cheapest 2023 Kia Soul is the LX Wagon 4D, with a Kelley Blue Book Fair Purchase Price of $18,771.
The 2023 Kia Soul is part of the 3rd-generation Soul, which our owners give an above-average reliability rating of 4.5 out of 5.