By KBB Editors
Updated December 23, 2019
If you’re looking for a four-door sedan with responsive driving characteristics, a lot of features and an attractive price, the 2010 Kia Optima should be on your shopping list. It’s handsome, offers impressive safety features and represents a good value for the money.
If you absolutely crave attention, the Optima’s exterior, which some may describe as subtle, still may not grab your eyes – or anyone else’s. And, despite generous interior volume for the category, this midsize package won’t be big enough for larger families.
Changes for 2010 are limited to a new blacked-out lower rear bumper on V6 models and the addition of push-button start to all SX trims.
The 2010 Kia Optima continues to offer buyers a well-built, well-equipped family sedan for less money than the competition. Over the last few years Kia has made impressive strides in both quality and content and, while not yet on par with such giants as the Honda Accord and Toyota Camry, the Optima comes very close. The Optima provides a roomy, comfortable interior, a large trunk and a choice between a fuel-efficient four-cylinder or a powerful V6 engine. Even the most basic models include such standard safety features as side-curtain airbags and front-seat active head restraints.
2010 Kia Optima pricing starts at $4,208 for the Optima LX Sedan 4D, which had a starting MSRP of $19,890 when new. The range-topping 2010 Optima SX Sedan 4D starts at $5,806 today, originally priced from $23,490.
Original MSRP | KBB Fair Purchase Price (national avg.) | |||
---|---|---|---|---|
$19,890 | $4,208 | |||
$21,690 | $5,638 | |||
$23,490 | $5,806 |
The Kelley Blue Book Fair Purchase Price for any individual used vehicle can vary greatly according to mileage, condition, location, and other factors. The prices here reflect what buyers are currently paying for used 2010 Kia Optima models in typical condition when purchasing from a dealership. These prices are updated weekly.
The Kia team has made a commitment to blending the Optima’s features into a nice combination of driving capabilities. In what might be considered as unexpected for a Korean brand, the Optima is actually fun to drive. Movements of the steering wheel are rewarded with crisp reactions into corners, body roll is minimal and the Optima enjoys a balanced feel, particularly when you consider it’s a modestly-priced front-wheel-drive sedan. We found it completely engaging and enjoyable.
Kia continues to offer increasingly worthwhile upgrades in interior design, materials and safety. Even in base LX form, the Optima’s interior materials rate well above merely acceptable. On those cars with leather we were impressed by the hide’s tone and its perforated texture. However, the front seat cushions, though comfortable, could still do with a bit more upward angle. The "barrel-type" instrument cluster imparts a racy feel, as does new red backlighting. As the Optima is intended to appeal to young families, safety receives an appropriate emphasis. Its standard airbag arrangement includes advanced dual front airbags and front seat-mounted side airbags, along with full-length side-curtain airbags.
While unobtrusively styled, the 2010 Kia Optima is still modern and attractive. The profile is fronted by an attractive yet vaguely Accord-like grille flanked by cat-eye halogen headlights. The passenger cabin provides a nice balance between outward visibility and efficient aerodynamics. Front and rear overhangs are fairly short, while the fenderwells are nicely filled with either the standard 16-inch or the available 17-inch tires. The overall effect is that the Optima looks balanced and secure, in a way that is modern and even slightly sporty.
2.4-liter Four-Cylinder Engine
Although its specifications aren’t too dissimilar from others in the midsize segment, the Optima’s all-aluminum 2.4-liter four-cylinder engine delivers a pleasant character that is involving for the driver. It offers crisp response and decent power, and is so good that, on balance, there seems little justification for either the additional expense or the greater fuel consumption of the V6.
Navigation
Usually an option available only on top-of-the-line trims, Kia offers its navigation unit on all but the entry level LX.
The Optima continues Kia’s tradition of providing a generous level of standard equipment for an attractive price. Our test LX model, with the four-cylinder engine, included power heated exterior mirrors, air conditioning, power windows and door locks, four-wheel disc brakes, SIRIUS Satellite Radio, a split folding rear seat and an AM/FM/CD/MP3 compatible audio system with auxiliary and USB input jacks. Beyond that, it offered gas shock absorbers and front and rear anti-roll bars, features often available only as parts of "sport" or "handling" packages with other cars. Standard safety equipment includes front side airbags, side curtain airbags, traction and stability control and anti-lock brakes.
For those wanting a higher level of comfort, convenience and functionality, there is available leather seat trim, power and heated front seats, a manually-operated rear-window shade, power-adjustable pedals, automatic climate control, alloy wheels, power moonroof, Infinity sound system and subwoofer (part of the Premium Package) and other features and options. An in-dash navigation unit is offered on all but the LX trim.
Our driving experience was limited to the 2.4-liter four-cylinder engine with either the five-speed manual or five-speed automatic. In both instances we were pleased by the new engine’s responsiveness, and the transmission gearing was well matched to the engine’s characteristics. The addition of variable valve timing helps bump output to a respectable 175 horsepower. Other than its superior passing and uphill acceleration advantages, we see little benefit in opting for the V6, given the balance, efficiency and entirely acceptable performance of the in-line four.
2.4-liter in-line 4
175 horsepower @6000 rpm
169 lb.-ft. of torque @ 4000 rpm
EPA city/highway fuel economy: 22/32
2.7-liter V6
194 horsepower @ 6000 rpm
184 lb.-ft. of torque @ 4500 rpm
EPA city/highway fuel economy: 20/28
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Year | Vehicle Depreciation* | Resale Value | Trade-In Value | ||
---|---|---|---|---|---|
2022 | + $443 | $5,032 | $3,401 | ||
2023 | $1,013 | $4,019 | $2,325 | ||
2024 | $79 | $3,940 | $2,242 | ||
Now | $709 | $3,231 | $1,370 |
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2-Year Forecasted Depreciation
*Depreciation for the last 12 months of the private party resale value.
Annual Depreciation is an estimation of what your vehicle's value might be over time based on an average of similar vehicles. Estimations are calculated by comparing Kelley Blue Book Private Party Values of vehicles similar to yours over time, as well as forecasts from Manheim Auction data comparing current and projected auction values against current Kelley Blue Book Private Party and Trade-In Values. This is not a guarantee of actual depreciation. Local weather conditions, market factors and driver performance will also impact your vehicle's actual depreciation.
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Curb Weight | 3179 lbs. | ||
---|---|---|---|
EPA Passenger | 104.2 cu.ft. | ||
Fuel Capacity | 16.4 gallons | ||
Front Head Room | 39.8 inches | ||
Front Leg Room | 43.7 inches | ||
Max Seating Capacity | 5 | ||
Minimum Ground Clearance | 6.3 inches | ||
Overall Length | 189.0 inches | ||
Front Shoulder Room | 57.1 inches | ||
Trunk or Cargo Capacity | 15.0 cu.ft. | ||
Turning Diameter | 35.5 feet | ||
Wheel Base | 107.1 inches | ||
Width with mirrors | 71.1 inches |
Alloy Wheels | Available | ||
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Number of Doors | 4 doors | ||
Rear Spoiler | Available |
City | 22 mpg | ||
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Highway | 32 mpg | ||
Combined | 25 mpg |
Drivetrain | FWD | ||
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Transmission Type | Automatic | ||
5 speed | Available | ||
Recommended Fuel | Regular |
Horsepower | 175 @ 6000 RPM | ||
---|---|---|---|
Torque | 169 @ 4000 rpm | ||
Engine | 4-Cyl, 2.4 Liter |
Basic | 5 years / 60000 miles | ||
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Powertrain | 10 years / 100000 miles | ||
Corrosion | 5 years / 100000 miles |
Used 2010 Kia Optima | Used 2010 Chevrolet Cobalt | Used 2013 Dodge Dart | Used 2010 Hyundai Sonata | ||
---|---|---|---|---|---|
Price | $4,208 | $3,813 | $3,769 | $4,172 | |
KBB.com Rating | N/A | N/A | 3.7 | N/A | |
Consumer Rating | 4.6 | 4.5 | 4.2 | 4.6 | |
Fuel Economy | City 22/Hwy 32/Comb 25 MPG | City 25/Hwy 37/Comb 30 MPG | City 25/Hwy 36/Comb 29 MPG | City 22/Hwy 32/Comb 25 MPG | |
Fuel Type | Gas | Gas | Gas | Gas | |
Safety Rating | N/A | N/A | 5.0 | N/A | |
Seating Capacity | 5 | 5 | 5 | 5 | |
Basic Warranty | 5 years or 60000 miles | 3 years or 36000 miles | 3 years or 36000 miles | 5 years or 60000 miles | |
Horsepower | 175 @ 6000 RPM | 155 @ 6100 RPM | 160 @ 6400 RPM | 175 @ 6000 RPM | |
Engine | 4-Cyl, 2.4 Liter | 4-Cyl, 2.2 Liter | 4-CYL, Tigershark 2.0L | 4-Cyl, 2.4 Liter | |
Drivetrain | FWD | FWD | FWD | FWD |
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Yes, the 2010 Kia Optima is a good car. Its Kelley Blue Book rating of 0 out of 5 is within 10% of our average rating.
2010 Kia Optima city/highway fuel economy ratings range from 20/28 mpg to 22/32 mpg, depending on trim and equipment.
Used 2010 Kia Optima prices currently range from $4,208 for the LX Sedan 4D to $5,806 for the SX Sedan 4D when purchasing from a dealership, depending on a range of factors like equipment, mileage, and condition.
The cheapest 2010 Kia Optima is the LX Sedan 4D, with a Kelley Blue Book Fair Purchase Price of $4,208.
The 2010 Kia Optima is part of the 2nd-generation Optima, which our owners give an above-average reliability rating of 4.8 out of 5.