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By Colin Ryan
Updated January 30, 2025
The impressive 2024 Ford Maverick powers its way to the top of our compact pickup ratings with its many talents. Pricing starts at $25,515.
The Maverick is still quite a new truck, but it’s already a big hit according to our consumer reviews. We agree, making the Maverick our Best Buy in the compact pickup class for 2023 and the year before, when it debuted. Admittedly, the compact truck class is not especially big. It’s pretty much just the Maverick and the Hyundai Santa Cruz, but the Ford still does enough to get our vote.
This includes the ability to play as well as work, with potential for off-road excursions accompanied by decent towing talents. The option of a hybrid drivetrain is another plus, along with relatively reasonable pricing.
Last year, the Maverick’s standard drivetrain was the hybrid setup. This year, it becomes optional, with a turbocharged 2.0-liter engine now standard.
The 2024 Ford Maverick has a starting sticker price of $25,515, with the range-topping Maverick Lariat kicking off at $35,835. But Kelley Blue Book Fair Purchase Pricing currently suggests paying $756 to $1,165 less than MSRP, depending on trim and equipment. These prices are updated weekly.
MSRP | KBB Fair Purchase Price (national avg.) | |||
---|---|---|---|---|
$25,515 | $24,759 | |||
$28,015 | $27,045 | |||
$35,835 | $34,670 |
The Maverick’s pricing compares well with the competition, which is essentially the Hyundai Santa Cruz starting at $26,650 and going up to just over $40K for the Limited trim. Among the cheaper midsize trucks, the Ford Ranger kicks off in the $32.5K ballpark, while the new-for-2024 Toyota Tacoma is more like $28K.
Before buying a new Maverick compact truck, check the Kelley Blue Book Fair Purchase Price to know what you should be paying. The Tacoma typically wins the resale values battle among small and midsize pickups, but the Maverick’s performance here is respectable and stronger than the Santa Cruz.
Pickup trucks aren’t known for their comfortable ride or responsive handling. But the Maverick isn’t a traditional pickup truck. Based on the same car-like, unibody platform as the Ford Escape and Bronco Sport small SUVs, we found the Maverick offers a similarly agreeable driving experience. And it’s plenty powerful, too. The standard turbocharged 4-cylinder engine produces 250 horsepower and propels the Maverick to 60 mph in just over six seconds. That’s similar to the quickest Hyundai Santa Cruz. The optional 191-horsepower hybrid powertrain gives up a couple seconds in the same sprint, but that’s still perfectly adequate acceleration. Both engines are recommendable.
Maximum payload is 1,500 pounds, regardless of drivetrain — but a Tremor version is limited to 1,200 pounds. The Santa Cruz is limited to 1,411 pounds.
The standard engine can tow up to 4,000 pounds with the right equipment. Using the Tow/Haul or Sport modes allows the driver to stay in one gear (it’s an 8-speed automatic transmission) for longer, in order to access the most power.
The hybrid configuration is rated to tow 2,000 pounds. That applies to Tremor models as well. The Santa Cruz is rated to tow up to 5,000 pounds.
With front-wheel drive, the more powerful turbo unit returns 25 combined mpg (23 city, 30 highway), while the hybrid is rated for 37 mpg (40 city, 33 highway). At 15,000 miles per year, the hybrid will burn through 16 fewer gallons of gas every month. Even at $3 per gallon, that’s a savings of about $50 per month. The Santa Cruz tops out at 22 combined mpg.
Two rows of seating make this compact pickup accommodating and versatile. The doors can take large water bottles, and the rear seat cushions flip up to reveal storage areas beneath. Except that the hybrid version commandeers one of these areas for its battery.
Compared with the combustion-only variant, the hybrid results in a one-inch reduction of rear legroom as well: 35.9 inches. Tall people will prefer to sit up front. However, that’s still a little more legroom than the bigger Ford Ranger.
Every new Maverick comes with an 8-inch infotainment touchscreen and Apple CarPlay/Android Auto smartphone integration. The Tremor Off-Road package includes orange stitching in the upholstery, plus all-weather mats.
We’ve noticed how comfortable the front seats are, even for those who look in the extra-extra-large sections when shopping for clothes. Apart from a couple of gripes in our consumer reviews about the standard radio, the Maverick’s cabin gets a thumbs-up. The base XL is really basic, however. OK for a work truck, but buyers aiming to spend some leisure time in their new Maverick should look at the XLT at least.
Ford calls it a Super Crew, but the 2024 Maverick compact pickup has what most of us would call a crew cab, since it has four doors. This is complemented by a 4.5-foot bed. There are no options in this regard.
The bed is part of the overall body, not separate, because the Maverick has a one-piece (or unibody) construction. Extras for this cargo section include tie-down locking rails and a spray-in liner. With a lift-in height of only 30.1 inches, we found loading and unloading the Maverick’s bed noticeably easier than its big brothers in the Ford truck family. The bed is also short enough on the sides to make it possible to reach in there without lowering the tailgate. Shorter drivers will especially appreciate this accessible bed.
XLT and Lariat versions are eligible for Black Appearance and Tremor Off-Road/Appearance packages. The standard Maverick with all-wheel drive has a useful ground clearance of 8.6 inches (fractionally less with front-wheel drive). But the Tremor’s higher ride height provides clearance of 9.4 inches. Looks-wise, there are orange accents on the grille and fenders, while the Tremor Appearance package puts the roof, hood, lower doors and side mirror housings in Carbonized Gray.
Hybrid drivetrain
With this Maverick and the all-electric F-150 Lightning, Ford is bringing trucks well and truly into the 21st century. The hybrid powertrain is not available in tandem with the all-wheel-drive system, but that’s the only gripe.
Bedside manners
As well as being 4.5 feet long, the load-in/load-out height is a back-friendly 30 inches. There’s also the option of closable compartments on either side, plus a 110-volt outlet.
Tremor Off-Road package
The Tremor treatment takes the 2024 Maverick further off-road than the FX4 package. As well as the suspension setup, other additions include a re-shaped front bumper for a better approach angle, under-body protection, locking all-wheel-drive hardware, and Trail Control — a cruise control for tricky terrain where the driver just has to steer and the system takes care of the throttle, brakes, and gears.
Lariat Luxury package
This optional bundle for the top trim now includes pinch-to-zoom functions with its infotainment touchscreen, plus voice-activated navigation.
4K Tow package
Optional in versions of the 2024 Maverick with the standard engine and the non-Tremor all-wheel-drive system, this array includes a trailer hitch receiver with a 7-pin connector, transmission oil cooler, and a higher-capacity radiator with an upgraded fan.
B&O audio
OK, not the poshest sound system made by the famed audio wizards at Bang & Olufsen, but pleasing to the ear all the same. This 8-speaker setup is another feature in the Lariat’s optional Luxury package.
Swapping positions this year, the combustion-only drivetrain is the default setup. This consists of a turbocharged 2.0-liter 4-cylinder engine making 250 horsepower and 277 lb-ft of torque, and linked to an 8-speed automatic transmission. Front-wheel drive is standard, with all-wheel drive available as an option.
The now-optional hybrid drivetrain employs a 2.5-liter 4-cylinder engine and an electric motor for a total of 191 horsepower. Ford doesn’t give a total torque figure, but the engine makes 155 lb-ft at 4,000 rpm and the electric motor develops 173 lb-ft. It’s not as straightforward as adding the two figures together, but this drivetrain doesn’t feel short on thrust, especially considering it can return 37 miles per gallon. Output goes solely to the front wheels (FWD) through a continuously variable automatic transmission.
Ford’s new-vehicle warranty is three years or 36,000 miles, whichever happens first. Powertrains have a 5-year/60,000-mile warranty. These are typical terms for mainstream manufacturers, but the Hyundai Santa Cruz does better.
The National Highway Traffic Safety Administration (NHTSA) has given the Maverick four stars overall out of a possible five. The Insurance Institute for Highway Safety (IIHS) liked the standard forward collision warning system with automatic emergency braking and pedestrian detection, but hasn’t performed a full set of tests so far.
Get Employee Pricing You Pay What We Pay. on a new 2024 Ford Maverick.
The 2024 Ford Maverick is in the top 11-25% for Cost to Own among all Mid-size Pickup Trucks.
Curb Weight | 3525 lbs. | ||
---|---|---|---|
EPA Passenger | 100.3 cu.ft. | ||
Fuel Capacity | 16.5 gallons | ||
Front Head Room | 40.3 inches | ||
Front Leg Room | 42.8 inches | ||
Max Seating Capacity | 5 | ||
Minimum Ground Clearance | 8.3 inches | ||
Overall Length | 199.7 inches | ||
Front Shoulder Room | 57.3 inches | ||
Towing Capacity, Maximum | 2000 lbs. | ||
Turning Diameter | 40.0 feet | ||
Wheel Base | 121.1 inches | ||
Truck Bed Volume | 33 cu.ft. | ||
Bed Length | 4.50 feet | ||
Gross Vehicle Weight Rating (GVWR) | 5080 lbs. | ||
Payload Capacity | 1500 lbs. | ||
Width with mirrors | 83.5 inches |
Alloy Wheels | Available | ||
---|---|---|---|
Number of Doors | 4 doors |
City | 23 mpg | ||
---|---|---|---|
Highway | 30 mpg | ||
Combined | 26 mpg |
Drivetrain | FWD | ||
---|---|---|---|
Transmission Type | Automatic | ||
8 speed | Available | ||
Recommended Fuel | Premium | ||
Hill Start Assist | Available |
Horsepower | 250 @ 5500 RPM | ||
---|---|---|---|
Torque | 277 @ 3000 rpm | ||
Engine | 4-Cyl, EcoBoost, 2.0 Liter |
Basic | 3 years / 36000 miles | ||
---|---|---|---|
Powertrain | 5 years / 60000 miles | ||
Corrosion | 5 years / Unlimited miles |
Ford Co-Pilot360
Standard driver assistance features in the 2023 Maverick compact truck are a little thin. They include forward collision warning with automatic emergency braking and pedestrian detection, plus automatic high beams. Ford says the rearview camera is part of this set, but that’s a mandatory feature.
Blind Spot Information System (BLIS)
Blind-spot monitoring is optional across the 2023 Maverick lineup, bringing cross-traffic alert and lane-keeping assistance.
Co-Pilot360 Assist
One of many extras available only with the top Lariat trim, this package (new for the 2023 Maverick) brings adaptive cruise control with stop/go and lane centering, evasive steering assistance, and rear parking sensors.
New 2024 Ford Maverick | Used 2024 Hyundai Santa Cruz | Used 2024 Chevrolet Colorado | Used 2024 Ram 1500 Trucks | ||
---|---|---|---|---|---|
Price | $25,515 | $24,987 | $28,137 | $31,000 | |
KBB.com Rating | 4.5 | 4.2 | 4.6 | 4.5 | |
Consumer Rating | 4.5 | 4.6 | N/A | 4.4 | |
Fuel Economy | City 23/Hwy 30/Comb 26 MPG | City 22/Hwy 26/Comb 23 MPG | City 20/Hwy 24/Comb 22 MPG | City 20/Hwy 25/Comb 22 MPG | |
Fuel Type | Gas | N/A | N/A | N/A | |
5 Year Cost To Own 5-Year Cost to Own includes out of pocket expenses like fuel and insurance, plus the car’s loss in value over time (depreciation). | $47,796 | N/A | N/A | N/A | |
Safety Rating | 4.0 | N/A | N/A | 4.0 | |
Seating Capacity | 5 | 5 | 5 | 5 | |
Basic Warranty | 3 years or 36000 miles | 5 years or 60000 miles | 3 years or 36000 miles | 3 years or 36000 miles | |
Horsepower | 250 @ 5500 RPM | 191 @ 6100 RPM | 237 @ 5600 RPM | 305 @ 6500 RPM | |
Engine | 4-Cyl, EcoBoost, 2.0 Liter | 4-Cyl, GDI, 2.5 Liter | 4-Cyl, Turbo, 2.7 Liter | V6, VVT, eTorque, 3.6 Liter | |
Drivetrain | FWD | FWD | 2WD | 2WD |
The 2024 Ford Maverick is a good buy for most Mid-size Pickup Truck shoppers. It gets strong ratings from our experts and most buyers are paying less than sticker price.
2024 Ford Maverick city/highway fuel economy ratings range from 23/30 mpg to 42/33 mpg, depending on trim and equipment.
A 2024 Ford Maverick should cost between $24,759 and $34,670 according to Kelley Blue Book Fair Purchase Pricing.
The cheapest 2024 Ford Maverick is the XL, with a starting sticker price of $25,515 and a Kelley Blue Book Fair Purchase Price of $24,759.
The 2024 Ford Maverick is part of the 1st-generation Maverick, which our owners give an above-average reliability rating of 4.3 out of 5.