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By Colin Ryan
Updated January 30, 2025
Instead of the usual compact SUV suspects in shopping mall lots, the 2024 Ford Bronco Sport can go further afield. Pricing starts at $31,390.
Sure, Ford is capitalizing on the value of the larger Bronco and its history. There’s nothing wrong with that as long as the Bronco Sport is a good vehicle. And it is, for the most part.
The Bronco Sport has only been around since the 2021 model year, and it’s based on the Escape, which arrived just 12 months or so before. That means the tech is fresh, and the safety features are up-to-the-minute. There’s just a bit of a trade-off in the chassis between what might work best on a dirt trail and what’s preferable on paved roads.
However, if buyers are happy to get that squared-off modern SUV styling (what goes around comes round) and bask in a bit of light reflected from the Bronco, then we say go for it.
The larger 2024 Ford Bronco is reviewed separately.
The Free Wheeling version makes its debut. It’s essentially a Big Bend model with colorful graphics along the sides. We dig it. The previous base Bronco Sport has been discontinued, so now the Big Bend comes in at the entry level.
The 2024 Ford Bronco Sport has a starting sticker price of $31,390, with the range-topping Bronco Sport Badlands kicking off at $39,985. But Kelley Blue Book Fair Purchase Pricing currently suggests paying $1,661 to $2,004 less than MSRP, depending on trim and equipment. These prices are updated weekly.
MSRP | KBB Fair Purchase Price (national avg.) | |||
---|---|---|---|---|
$31,390 | $29,685 | |||
$33,960 | $32,299 | |||
$33,990 | $32,052 | |||
$35,530 | $33,622 | |||
$39,985 | $37,981 |
The more rugged contenders in the compact SUV class might also be of interest, like the Mazda CX-50, from around $30K. The Subaru Forester is more in the $27K region, although the off-roading Wilderness trim is priced in the mid-30s. Or there’s a TRD Off-Road version of the Toyota RAV4 in the high 30s. The bigger Ford Bronco is closer to $40K.
Before buying a new Bronco Sport SUV, check the Kelley Blue Book Fair Purchase Price to know what you should be paying. The Subaru Forester tends to enjoy the strongest resale values — we don’t expect the Bronco Sport to change that situation.
Most versions of the Bronco Sport SUV have a relatively modest 181 horsepower from a turbocharged 3-cylinder engine. That’s pretty much the same as the Subaru Forester and about 20 horsepower shy of the Toyota RAV4. As long as the stylized ruggedness of the Bronco Sport is the main attraction, then this will do the job.
In the context of the Bronco Sport, GOAT does not mean “greatest of all time.” But the tongue-in-cheek reference is kind of fun. Instead, it refers to this SUV’s ability to “go over any terrain.”
That’s slightly optimistic, but more possible in the Badlands because of its advanced all-wheel-drive system, which comes with five GOAT driving modes in its terrain response feature. This is an exclusive pairing to the more powerful of the two engines available, a 250-horsepower turbocharged 4-cylinder unit.
We’ve found the ride quality to be not quite as refined as typical compact SUVs like the Honda CR-V and Kia Sportage that have no real intention of straying away from the tarmac. Instead, the Bronco Sport is a little rougher, especially the more off-road-oriented Badlands.
We’ve spent hundreds of hours driving and researching the current collection of compact SUVs, including the Bronco Sport.
The turbocharged 1.5-liter 3-cylinder engine achieves 26 combined mpg (25 city, 28 highway). That’s exactly the same as the Subaru Forester Wilderness. The other Forester trims and the RAV4 have better fuel economy. The 2.0-liter engine in the Badlands makes an unimpressive 23 combined mpg (21 city, 26 highway).
Plastic has a strong presence inside the 2024 Bronco Sport SUV, but not merely to keep costs down. Like the cloth upholstery in the lower trims, it’s meant to be cleaned easily after an excursion through the mud.
Every version has an 8-inch infotainment touchscreen, although higher trims bring navigation and a pinch-to-zoom function.
Rear legroom is 36.9 inches — not as good as a Subaru Forester (39.4 inches) but just about acceptable. Cargo space is more of a mixed blessing. The Bronco Sport outdoes the Forester for luggage area behind the rear seats: 32.5 or 29.4 cubic feet (a more sophisticated all-wheel drive system with the 2.0-liter engine takes up extra room), compared with 28.9. When the rear seats are folded, the Forester enjoys 74.2 (Base trim) or 69.1 cubic feet, while the Bronco Sport makes 65.2 or 60.6 cubic feet.
Retro-inspired design still has its place as long as the source of inspiration is cool. In the case of the Ford Bronco, cool is an understatement.
The chunky squared-off lines of that classic SUV are echoed on the 2024 Bronco Sport. They make sense from a functional perspective because it’s easier to gauge where the corners are while driving off-road.
Both the Bronco and this Bronco Sport appear to have sprung from the same pen. Each vehicle has the word Bronco spelled across the grille in upper-case letters. But the Bronco Sport doesn’t have a removable roof or removable doors.
The tailgate’s window opens separately. That’s quite handy for dropping something into the luggage area without having to lift the whole thing.
The new-for-2024 Free Wheeling trim adds red/orange/yellow stripes along the sides in a kind of sunset (or sunrise) pattern, plus alloy wheels with red accents. The Heritage offers Robin’s Egg Blue, similar to the color offered by the old Bronc. This is set off with white highlights, including the wheels and roof.
Safari-style roof
The high roof of the 2024 Bronco Sport SUV not only provides generous headroom for passengers, it also allows the installation of an optional interior bike rack that can stow a couple of mountain bikes upright (with their front wheels removed).
Roof rack
This humble feature can handle up to 600 pounds — when the Bronco Sport is parked. That’s strong enough for a rooftop tent, which is part of the optional Camp Outfitter bundle.
Ford Co-Pilot360 Assist+
We think this options bundle is worth considering. It includes adaptive cruise control with lane-centering, plus evasive steering assistance. It also adds voice-controlled navigation and pinch-to-zoom screen functions.
Front-facing 180-degree camera
Off-roading can be tough and challenging, and there’s always some obstacle that’s hard to spot. This wide-angled camera takes a lot of the stress out of the experience. It’s standard on the Badlands model.
B&O setup
Bang & Olufsen equipment is more often found in luxury cars like Audi or Aston Martin. So to find one in a Ford is a joyful occasion for audiophiles. This 10-speaker/560-watt surround-sound B&O system has been tuned especially for the Bronco Sport. It’s optional in the Outer Banks and Badlands models, standard in the Heritage Limited.
Dog Outfitter bundle
Every family member can come along. This optional bundle includes a storable kennel for the cargo area, a cargo mat, and seat covers.
In four of the five 2024 Bronco Sport SUV trims, propulsion comes from a turbocharged 1.5-liter 3-cylinder engine making 180 horsepower and 190 lb-ft of torque. The Badlands model has a turbocharged 2.0-liter 4-cylinder engine developing 250 horsepower and 277 lb-ft of torque.
These output figures are achieved with premium gasoline, but regular gas may be used.
Both engines connect to an 8-speed automatic transmission; all-wheel drive is standard across the lineup. The 3-cylinder engine can tow up to 2,000 pounds; the bigger unit can handle 2,200 pounds.
Ford’s new-vehicle warranty lasts three years or 36,000 miles, whichever happens first. Powertrains are covered for five years or 60,000 miles, which includes roadside assistance. This is typical among mainstream manufacturers.
The Bronco Sport has won the highest accolade of Top Safety Pick+ from the Insurance Institute for Highway Safety (IIHS) and gained a maximum 5-star overall score from National Highway Traffic Safety Administration (NHTSA). Standard safety features include forward collision warning with automatic emergency braking and pedestrian detection, blind-spot monitoring with rear cross-traffic alert, lane-keeping assistance, and automatic high beams.
Get 4.9% APR for 72 mos.¹ Ford Credit Financing + $1000 Bonus Cash² Employee Pricing You Pay What We Pay.³ on a new 2024 Ford Bronco Sport Badlands.
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The 2024 Ford Bronco Sport is in the bottom 76-100% for Cost to Own among all Subcompact SUV/Crossovers.
Curb Weight | 3457 lbs. | ||
---|---|---|---|
EPA Passenger | 105.7 cu.ft. | ||
EPA Total Interior | 138.2 cu.ft. | ||
Fuel Capacity | 16.0 gallons | ||
Front Head Room | 41.5 inches | ||
Front Leg Room | 42.4 inches | ||
Max Seating Capacity | 5 | ||
Minimum Ground Clearance | 7.8 inches | ||
Overall Length | 172.7 inches | ||
Front Shoulder Room | 57.3 inches | ||
Towing Capacity, Maximum | 2000 lbs. | ||
Trunk or Cargo Capacity | 65.2 cu.ft. | ||
Turning Diameter | 37.4 feet | ||
Wheel Base | 105.1 inches | ||
Width with mirrors | 82.2 inches |
Alloy Wheels | Available | ||
---|---|---|---|
Fog Lights | Available | ||
Moon Roof/Sun Roof | Available | ||
Number of Doors | 4 doors | ||
Privacy Glass | Available | ||
Roof Rails | Available | ||
LED Headlights | Available |
City | 25 mpg | ||
---|---|---|---|
Highway | 29 mpg | ||
Combined | 26 mpg |
Drivetrain | 4WD | ||
---|---|---|---|
Transmission Type | Automatic | ||
8 speed | Available | ||
Recommended Fuel | Premium | ||
Hill Start Assist | Available |
Horsepower | 181 @ 6000 RPM | ||
---|---|---|---|
Torque | 190 @ 3000 rpm | ||
Engine | 3-Cyl, EcoBoost, Turbo, 1.5 Liter |
Basic | 3 years / 36000 miles | ||
---|---|---|---|
Powertrain | 5 years / 60000 miles | ||
Corrosion | 5 years / Unlimited miles |
Ford Co-Pilot360
The standard array of driver assistance features in every new Bronco Sport compact SUV includes forward collision warning with automatic emergency braking and pedestrian detection, blind-spot monitoring with rear cross-traffic alert, lane-keeping assistance, and automatic high beams.
Adaptive cruise control
This becomes optional in the one-up-from-base Big Bend version, coming with a stop/go function and lane centering. Evasive steering assistance is also offered at this level.
Windshield wiper de-icer
Standard at the Outer Banks level, this feature heats the part of the screen where the wipers are at rest, so to speak. It also helps keep them pliable.
New 2024 Ford Bronco Sport | New 2024 Toyota Corolla Cross | New 2024 Hyundai Kona | New 2024 Chevrolet Trailblazer | ||
---|---|---|---|---|---|
Price | $31,390 | $25,210 | $25,645 | $24,395 | |
KBB.com Rating | 4.6 | 4.5 | 4.8 | 4.2 | |
Consumer Rating | 4.4 | 4.3 | 3.3 | 4.6 | |
Fuel Economy | City 25/Hwy 29/Comb 26 MPG | City 31/Hwy 33/Comb 32 MPG | City 29/Hwy 34/Comb 31 MPG | City 29/Hwy 31/Comb 30 MPG | |
Fuel Type | Gas | N/A | N/A | N/A | |
5 Year Cost To Own 5-Year Cost to Own includes out of pocket expenses like fuel and insurance, plus the car’s loss in value over time (depreciation). | $55,713 | $49,236 | $51,362 | $51,193 | |
Safety Rating | 5.0 | N/A | N/A | 5.0 | |
Seating Capacity | 5 | 5 | 5 | 5 | |
Basic Warranty | 3 years or 36000 miles | 3 years or 36000 miles | 5 years or 60000 miles | 3 years or 36000 miles | |
Horsepower | 181 @ 6000 RPM | 169 @ 6600 RPM | 147 @ 6200 RPM | 137 @ 5000 RPM | |
Engine | 3-Cyl, EcoBoost, Turbo, 1.5 Liter | 4-Cyl, 2.0 Liter | 4-Cyl, 2.0 Liter | 3-Cyl, ECOTEC, Turbo, 1.2 Liter | |
Drivetrain | 4WD | FWD | FWD | FWD |
The 2024 Ford Bronco Sport is a good buy for most Subcompact SUV/Crossover shoppers. It gets strong ratings from our experts and most buyers are paying less than sticker price.
2024 Ford Bronco Sport city/highway fuel economy ratings range from 21/26 mpg to 25/29 mpg, depending on trim and equipment.
A 2024 Ford Bronco Sport should cost between $29,685 and $37,981 according to Kelley Blue Book Fair Purchase Pricing.
The cheapest 2024 Ford Bronco Sport is the Big Bend, with a starting sticker price of $31,390 and a Kelley Blue Book Fair Purchase Price of $29,685.
The 2024 Ford Bronco Sport is part of the 1st-generation Bronco Sport, which our owners give an above-average reliability rating of 4.3 out of 5.