Study: Gen Z Loves the Toyota Camry; Boomers, the Ford F-150

Baby Boomers love the Ford F-150. That is, perhaps, no surprise. But the youngest car buyers prefer the Toyota Camry midsize sedan, and are the only segment of the car-buying public that prefers cars to SUVs.

Those conclusions come from a new study from S&P Global Mobility, a data and analytics company that advises the auto industry (and generates headlines with interesting studies).

The data, Insider reports, comes from a study of vehicle registrations. S&P broke buyers into seven age categories and listed the most commonly registered cars in each.

For the most part, the results aren’t surprising. Every group prefers vehicles that land squarely in the list of best-selling cars, which rarely changes much year-to-year. But the list wasn’t entirely without surprises.

Perhaps most important for the future of cars, Auto Dealer Today Magazine notes that “only one living generation behind the wheel today prefers cars over pickups and SUVs.” That generation? Those under 24.

Best-Selling Vehicles by Generation

Generation Z (18 to 24 years old)

1. Toyota Camry
2. Toyota RAV4
3. Toyota Corolla
4. Honda Civic
5. Chevy Silverado

Younger Millennials (25 to 34 years old)

1. Toyota RAV4
2. Chevrolet Silverado
3. Ford F-150
4. Jeep Grand Cherokee
5. Ram 1500

Older Millennials (35 to 44 years old)

1. Chevrolet Silverado
2. Ford F-150
3. Tesla Model Y
4. Ram 1500
5. Toyota RAV4

Generation X (45 to 54 years old)

1. Chevrolet Silverado
2. Ford F-150
3. Ram 1500
4. Toyota RAV4
5. Tesla Model Y

Younger Baby Boomers (55 to 64 years old)

1. Ford F-150
2. Chevrolet Silverado
3. Toyota RAV4
4. Ram 1500
5. Honda CR-V

Older Baby Boomers (65 to 74 years old)

1. Toyota RAV4
2. Honda CR-V
3. Ford F-Series
4. Chevrolet Silverado
5. Chevrolet Equinox

Pre-Boomers (75 years old and older)

1. Chevrolet Equinox
2. Honda CR-V
3. Toyota RAV4
4. Ford F-150
5. Chevrolet Silverado