It’s become a predictable pattern — a manufacturer announces a new electric truck, opens reservations, then closes them almost instantly. Ram opened reservations for its 2025 Ram 1500 REV on Super Bowl Sunday. Just over a week later, they were closed.
The catch? Ram hasn’t said how many it plans to build. So we don’t know whether the closing of the reservation website means 5,000 people or 50,000 people paid the $100 reservation fee to get in line. There may be some gamesmanship going on.
But there may not be. Ram didn’t announce a sellout. Customers simply began noting on social media that the reservation website had closed.
The Big Three Have Had Big Electric Truck Debuts
All three of America’s Big Three truckmakers have now introduced electric pickups, and all have had near-instant sellouts.
Ford says it accepted 44,500 orders for its F-150 Lightning truck within 48 hours of announcing it. The automaker closed reservations at that point. It later reopened them, quickly saw the number jump to 200,000, and had to close them and work to increase the number it could build to avoid a years-long backlog.
Chevrolet had a similar experience with its Silverado EV. Last time we checked with Chevrolet on sales, they had accepted about 140,000 pre-orders as of last April, then put the line closing sign at the end of the treadmill. They’ve since reopened reservations, but with a note that “Reservation does not guarantee vehicle delivery within any certain time.”
Many Questions Remain
The Ram 1500 REV is an all-electric version of the Ram 1500, with distinctive lighting to make it obvious you’re not driving a conventional truck. We’d love to tell you more, but Ram has released photos with almost no practical information about the truck. No one outside Ram has a clue about its hauling capacity, range between charges, or any other crucial details that help truck buyers decide.
But that didn’t stop the line from overflowing.
We do know that an earlier concept truck Ram released had some innovative features, like a pass-through that let drivers load thin items almost as long as the truck itself between the seats, reaching from the tailgate to the trunk lid (since there’s no need for an engine). But Ram hasn’t said whether features like that made it into the production model.
