Americans buy more full-size trucks than any other type of vehicle, and more GM full-size trucks than those of any other manufacturer. In 2020, GM outdueled Ford for the large truck crown.
The Ford F-150 (our Best Buy Award winner in the segment) remained America’s best-selling single model, but that happened largely because GM sells its large truck under two names. If you combine sales of the Chevy Silverado and GMC Sierra, GM sold more trucks last year:
- GM trucks: 847,110
- Chevy Silverado: 594,094
- GMC Sierra: 253,016
- Ford F-150: 787,422
- Ram: 563,676
- Toyota Tundra: 109,203
- Nissan Titan: 26,439
Combining the sales, we should explain, is the logical move – the Silverado and Sierra are essentially the same truck, built in the same factories and equipped slightly differently, they’re more like trim levels of one model than rival entries, and savvy consumers often cross-shop the pair.
Several things drove the upset, from Ford suffering more COVID-19-related factory shutdowns to some shoppers waiting for the new 2021 F-150 – a complete redesign. It may not recur in 2021, with that new F-150 winning attention. But the intense competition should drive incentives for truck buyers all year long.
Competition was hot in the midsize truck segment in 2020 as well, though the Toyota Tacoma (our 2021 Midsize Truck Best Buy Award winner) remained the undisputed champion there.
- Toyota Tacoma: 238,806
- GM trucks: 121,248
- Chevy Colorado: 96,238
- GMC Canyon: 25,190
- Ford Ranger: 101,486
- Jeep Gladiator: 77,542
- Nissan Frontier: 36,845
- Honda Ridgeline: 32,168
