The first customers to buy a new 2024 Dodge Charger Daytona will get free performance driving instruction and a concierge to help them plan it.
Last Call at Night, Then First Call the Next Day
Dodge fans have grown accustomed to the phrase “last call” as Dodge, over the past two years, has ushered some of its best-selling products to the retired list. The company retired its Challenger coupe and Charger sedan in 2023 with a series of Last Call limited editions. It’s repeating the practice this year with V8-powered Durango SUVs. The Durango will stick around next year with inline-6-cylinder powerplants.
It’s enough to make you fear that Dodge is closing. But last call at night is followed by first call the next day.
Dodge’s next product is – this will not surprise you – a muscle car. The reborn 2025 Dodge Charger looks like the natural successor to a long line of Dodge Muscle, and a car Vin Diesel is sure to drive in a movie.
Dodge will sell it with two powertrains. Gas-powered editions with turbocharged inline-6 engines will actually come later. First, the world will see electric versions.
In electric vehicle (EV) form, the car wears the name Charger Daytona. It’s offered with up to 670 horsepower, all-wheel drive (AWD), and a fake engine exhaust noise produced by pumping air through organ-like pipes underneath.
The first buyers, Dodge says, will get special First Call packages.
Driving School, VIP Concierge
“Customers who make the ‘first call’ by having their name on a sold order of the next-generation Dodge Charger by October 31, 2024, will receive a First Call experience loaded for performance, including a two-day driving experience at the Radford Racing School, a First Call welcome kit and custom VIP concierge service,” says new Dodge CEO Matt McAlear.
The first cars built will be R/T models with 496 horsepower and Scat Pack versions with 670. Every Charger Daytona will include a Level 2 home charging station or $600 worth of free charging through charger network Free2Move.
A VIP concierge will help buyers arrange the trip to the Arizona racing school and “answer questions and help with customer needs,” Dodge says. The welcome kit will include leather driving gloves and other goodies.
Dodge doesn’t accept orders for cars online. But, Dodge says, “Customers can either choose from a pre-configured order already allocated to a Dodge Charger Daytona-certified dealer or head into a certified dealership to place a ‘sold’ order in person.”
The offer ends Oct. 31.
