America’s best-selling vehicle improved recently. But better costs more. Ford has revealed pricing for the 2024 version of the F-150 pickup, and prices are up by at least four figures at every trim level.
The 2024 F-150 isn’t an entirely new model. It’s what the auto industry calls a midcycle refresh — a significant update at the halfway point of a new design’s run.
The headline-maker for the new model is a trick rear-opening that can function like a conventional tailgate but with a section in the center that swings open like a door for when you just need to grab something quickly.
Other changes include a new wall storage unit in the bed, the Pro Power Onboard in-bed electric outlet system standard at every trim level, and a twin-turbo V6 engine in place of the old base V6. The new base engine is a 2.7-liter EcoBoost good for 325 horsepower. New standard equipment includes a 12-inch infotainment screen, a 12-inch digital gauge cluster, LED headlamps, and a Class IV trailer hitch.
2024 Ford F-150 Pricing
Prices are up across the lineup, but the increase varies considerably by model. Ford also charges a mandatory $1,995 destination fee and $645 acquisition fee (the only acquisition fee in the industry) on every F-150.
| Trim Level | 2023 Price | 2024 Price | Price change |
| XL | $33,835 | $36,570 | $2,735 |
| STX | N/A | $43,895 | N/A |
| XLT | $41,940 | $47,620 | $5,680 |
| Tremor | $61,330 | $63,950 | $2,620 |
| Lariat | $57,480 | $64,995 | $7,515 |
| King Ranch | $63,225 | $73,425 | $10,200 |
| Platinum | $64,915 | $73,425 | $8,510 |
| Limited | $83,010 | N/A | N/A |
| Raptor | $76,775 | $77,980 | $1,205 |
