Finding any kind of new vehicle for less than $30,000 can feel like an accomplishment these days, but you’re probably not shopping for just any new vehicle. If you’re in the market for a new SUV or crossover, it can be tough to find the one you want for a reasonable price. Fortunately, the market is still full of great, affordable SUVs.
Here are 10 of the best SUVs you’ll find under $30,000, including destination fee, for 2025.
1. 2025 Kia Sportage
Starting Price: $28,785
One of the largest vehicles on this list, the 2025 Kia Sportage is roomy for its class and comes with great technology. Only the base model slips under the $30,000 limit, but the base Sportage is still a well-equipped vehicle. It also has 41.3 inches of rear-seat legroom and 39.6 cubic feet of storage behind the rear seats.
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2. 2025 Subaru Crosstrek
Starting Price: $27,230
The 2025 Subaru Crosstrek splits the difference between SUV and off-road hatchback, meaning it’s practical year-round and more capable in the dirt than you’d think. Standard all-wheel drive, 8.7 inches of ground clearance, and surprisingly good gas mileage are just the tip of the iceberg – there are lots of safety and available tech features, too.
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3. 2025 Chevrolet Equinox
Starting Price: $29,995
The 2025 Chevrolet Equinox is all-new for this model year, with fresh looks, the latest technology, and an improved cabin. Just barely coming in below the $30,000 mark in base form, the new Equinox gets dual 11-inch screens, Google infotainment built-in, and lots of other great tech.
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4. 2025 Mazda CX-5
Starting Price: $29,990
Mazda’s vehicles are known for adding a dash of fun to the daily drive, and the 2025 Mazda CX-5 is no exception. The CX-5 also comes with standard all-wheel drive, Apple CarPlay and Android Auto, and a host of driver assistance tech such as adaptive cruise control, blind-spot monitoring, and more. Only the base CX-5 sneaks in below the $30,000 mark.
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5. 2025 Kia Seltos
Starting Price: $26,085
The 2025 Kia Seltos is a subcompact SUV that’s been a multi-year Kelley Blue Book Best Buy Award winner. Why? Because it has a roomy cabin for its size, lots of technology, and good driving manners.
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6. 2025 Honda HR-V
Starting Price: $26,795
Spacious and high-tech, the 2025 Honda HR-V turns stereotypes about small SUVs on their heads. There’s also available all-wheel drive (AWD), lots of standard safety equipment, and 37.7 inches of second-row legroom — more than some SUVs a size class larger.
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7. 2025 Kia Niro
Starting Price: $28,385
It might not look like it, but the 2025 Kia Niro is the most efficient hybrid SUV you can buy new at 53 mpg combined. The LX is the only trim that slides in under the $30,000 mark, but it includes Kia’s Drive Wise active safety systems, plus wireless smartphone integration.
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8. 2025 Volkswagen Taos
Starting Price: $26,420
Volkswagen’s smallest SUV is nonetheless a fun and practical choice. The 2025 Volkswagen Taos offers up to 65.9 cubic feet of storage space, available all-wheel drive, and a solid dose of tech in the cabin. A well-equipped mid-range Taos SE is likely the sweet spot on an under-$30,000 budget.
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9. 2025 Nissan Kicks
Starting Price: $23,220
Easily the quirkiest of this bunch, the 2025 Nissan Kicks has abundant personality as well as dynamic styling. There’s also plenty of standard driver-assist technology, available all-wheel drive, and more space than you might expect at up to 60 cubic feet of cargo space with the rear seat folded.
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10. 2025 Hyundai Venue
Starting Price: $21,550
The most affordable model on our list, the 2025 Hyundai Venue is a remarkable value, with lots of standard safety features, standard wireless Apple CarPlay and Android Auto, and an 8-inch touchscreen display. Even the top-spec Venue Limited is well within reach of our budget, opening the door to features like snow mode, blind-spot monitoring, and even front and rear USB ports.
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10 Best SUVs Under $30,000 for 2025
- 2025 Kia Sportage: $28,785
- 2025 Subaru Crosstrek: $27,230
- 2025 Chevrolet Equinox: $29,995
- 2025 Mazda CX-5: $29,990
- 2025 Kia Seltos: $26,085
- 2025 Honda HR-V: $26,795
- 2025 Kia Niro Hybrid: $28,385
- 2025 Volkswagen Taos: $26,420
- 2025 Nissan Kicks: $23,220
- 2025 Hyundai Venue: $21,550
