Ford F-150 Is Our Full-Size Truck Best Buy of 2024

Best-in-class payload and towing
Available BlueCruise hands-free driving
Outstanding luxury and off-road trims
Priced from $36,570 (plus $1,995 destination) | Price yours
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On a mission to put its stamp on future mobility, Ford loads up the 2024 Ford F-150 with technology while electrifying the lineup with a hybrid and fully electric model. (The F-150 Lightning is the repeat winner of our Electric Truck Best Buy Award.) Amid this transformation, Ford continues to exceed buyers’ expectations. Whether it’s a basic work truck, an opulent people mover, a capable off-roader, or something in between, Ford offers an F-150 to do the job.

There is good reason Kelley Blue Book is naming the F-150 a Best Buy Award winner among full-size trucks for the 10th consecutive year: Year after year, it sets the bar for capability, fuel economy, and technology.

Bang for the Buck

Recommending the F-150 isn’t difficult; naming it to KBB’s list of Best Buy Award winners is simply a no-brainer. With its vast array of cab configurations, choice of six powertrains, eight trim levels, and more, there is an F-150 for every truck buyer. When appropriately equipped, it can haul more and tug more than its rivals. The Baja-inspired, sand-racing Raptor is a force of nature, and the Raptor R ups the ante with a supercharged V8. Moreover, the top-of-the-line Platinum Plus grade provides all the splendor and comfort of a high-end Euro luxury sedan.

Regardless of where you land on the F-150 trim-level range, Ford will surprise you with the level of technology, comfort, and performance. Even in its base XL trim, Ford packs it with features like a standard 12-inch touchscreen, wireless Apple CarPlay and Android Auto, and a Wi-Fi hotspot. It also has a potent 325-horsepower turbo V6 as its base engine and the comprehensive Ford Co-Pilot360 2.0 bundle of safety and driver-aid technologies.

As you work your way to the top of the trim-level ladder, the F-150 gains in convenience and technology. For some grades like the Tremor and Raptor, those gains are in the form of additional off-road capability. On other trim levels, like the King Ranch and Platinum, the enhancements bring more convenience and comfort.

Doing the Hard Work

Whether you need to get a trailer to the jobsite or a boat to the lake, the Ford F-150 excels in towing. When properly equipped, it can pull up to 13,500 pounds. However, the F-150’s capability as a work truck doesn’t end with its towing and hauling numbers. Ford offers a system that makes easy work of hooking up your trailer. The Pro Trailer Backup Assist uses cameras and the touchscreen to help you back up your truck and trailer, and the available Smart Hitch will even gauge tongue weight to aid in distributing the trailer’s load. Meanwhile, the available Pro Access Tailgate has a swing-out opening, making it easier to access the bed while a trailer is hooked up.

The Pro Power Onboard mobile generator is an option with three of the F-150’s engines and the hybrid powertrain. With it, you can run several power tools simultaneously at the jobsite. During our time with the F-150 recently, we learned to appreciate the built-in tailgate step. It made climbing into and out of the cargo box easy.

Safety

Not so long ago, no one considered a pickup truck’s safety acumen. A leader in changing that mindset, the F-150 provides a bevy of safety technologies. Beginning with the standard Co-Pilot360 2.0 suite of safety and driver-aid technologies, the F-150 bristles with features to help keep you and yours safe. Automatic emergency braking, blind-spot monitoring, lane-keeping assist, rear parking sensors, and automatic high beams are standard across the board. As you enter the pricier trims, additional safety features like a surround-view camera system and adaptive cruise control become standard.

The BlueCruise semi-autonomous hands-free driving system is optional on the XLT trim and standard on the Lariat, King Ranch, and Platinum models. BlueCruise is one of our favorite hands-free driving systems. It lets you take your hands off the wheel (while keeping your eyes on the road) on 97% of controlled access highways across the U.S. and Canada.

The 2024 Ford F-150 excels by nearly every measure, and its diverse model range ensures an F-150 for anyone in the market for a full-size pickup.

Photo Tour: 2024 Ford F-150

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