BMW Group will offer a full slate of electric vehicles, plus transform its Mini brand into an electric-only lineup by 2030. The announcement came today alongside the reveal of the 2022 i4 electric sport sedan.
BMW itself will offer electric variants of many of its models as each is redesigned. The company plans to offer at least one electric model in almost every market segment where it currently competes by 2023. EV versions of its 5 Series, 7 Series, and X1 will be among the first to offer battery-electric variants. BMW says it expects EVs to make up at least 50 percent of its global sales by 2030.
By 2025, the company plans to offer unique designs of both battery-electric and hydrogen-electric cars under a strategy it calls Neue Klasse. The cars will include automated driving tech, though they will remain aimed squarely at driving enthusiasts.
BMW expects to adopt a business model that allows buyers to reconfigure their cars on the fly. This means building most cars with virtually every option included, then allowing owners to turn them on and off for a fee. It’s a model other automakers are pursuing, and it could change the way cars are shopped for and owned in the future.
The Mini brand, meanwhile, will go all-electric by 2030. The last gasoline-powered Mini will reach the market in 2025.
