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By Matt Degen
Updated January 30, 2025
The 2024 Toyota RAV4 is a best-selling small SUV and among our top picks in the segment. It does just about everything right. Pricing starts at $30,025.
The Toyota RAV4 is the vehicle that comes to mind when many people picture a compact SUV, and it is among our top-rated vehicles in its class. It helped create the segment decades ago and remains a best-seller in not just its category but among all vehicles, period. There’s good reason for the RAV4’s immense popularity. This Toyota is imbued with practicality, easy manners, and a robust feature set, including those that pertain to safety. Moreover, it’s all backed by Toyota’s stellar reputation for reliability and high resale value. The 2024 Toyota RAV4 continues to stand out for its wide choice of trims, plus the availability of the RAV4 Hybrid and RAV4 Prime plug-in hybrid, each reviewed separately.
Even amid competitors like the Honda CR-V, Kia Sportage, and Subaru Forester, the Toyota RAV4 remains the right choice for a wide variety of buyers.
We’ve spent hundreds of hours driving and evaluating this generation of compact SUVs, including the Toyota RAV4.
The only update of note for the 2024 Toyota RAV4 is a color choice: a new 2-tone Army Green/Ice Edge color combo available on Adventure and TRD Off-Road trims.
The 2024 Toyota RAV4 has a starting sticker price of $30,025, with the range-topping RAV4 TRD Off-Road kicking off at $39,645. But Kelley Blue Book Fair Purchase Pricing currently suggests paying $1,186 to $1,868 less than MSRP, depending on trim and equipment. These prices are updated weekly.
MSRP | KBB Fair Purchase Price (national avg.) | |||
---|---|---|---|---|
$30,025 | $28,839 | |||
$31,535 | $30,043 | |||
$34,425 | $32,710 | |||
$36,220 | $34,669 | |||
$38,330 | $36,800 | |||
$39,645 | $37,777 |
The 2024 Toyota RAV4 starts below its longtime archrival, the Honda CR-V ($29,500), and above the Kia Sportage ($27,090). The compact SUV segment is among the most competitive and includes the Nissan Rogue and Ford Escape (both around $28K), Mazda CX-5 ($29,300), Hyundai Tucson ($27,250), Subaru Forester ($27,095), and Volkswagen Tiguan ($28,505).
Before buying, check the Kelley Blue Book Fair Purchase Price to see what others are paying. Like other Toyotas, the RAV4 holds its value well, though its residuals are expected to trail the fresher CR-V, Sportage, and Forester.
In our testing, we’ve found the Toyota RAV4 easy to drive and maneuver in a variety of situations, and powerful enough for most applications. We like the RAV4’s high seating position that affords good outward visibility, and that it has a traditional 8-speed automatic transmission instead of a continuously variable automatic transmission (CVT), which tends to drone under hard acceleration. Its naturally aspirated (non-turbo) 2.5-liter 4-cylinder engine won’t light streets on fire with 203 horsepower, but it’s more than enough for keeping up with traffic and easy highway cruising. We’re also fans of Toyota’s driver-assist systems like adaptive cruise control and lane-keeping assist, which can take a lot of stress and drudgery out of commutes.
RAV4 Adventure and TRD Off-Road models pack some rugged chops and extra hardware for venturing off the beaten path. This includes a torque-vectoring all-wheel-drive system (also available on Limited trims), and on the TRD, a specially tuned suspension.
But the RAV4’s overall vibe is about comfort and practicality, traits that connect with a lot of people. For those counting, over 10 million of these compact SUVs have been sold over five generations.
The Toyota RAV4 earns 30 mpg in mixed city and highway driving for front-wheel-drive models. All-wheel-drive RAV4 models earn up to 29 mpg combined. These figures are the same as the Honda CR-V and better than rivals like the Kia Sportage and Mazda CX-5. They are slightly below the Nissan Rogue, which uses a turbocharged 3-cylinder engine. If fuel economy is a high priority, the RAV4 Hybrid earns 39 mpg combined, while the RAV4 Prime is a plug-in hybrid that can travel up to 42 miles on battery power alone and then operate like a traditional gas-electric hybrid. More RAV4 fuel economy information can be found on the EPA’s website.
The 2024 Toyota RAV4 has a 5-passenger cabin that is functional and roomy, even if becoming a bit dated compared to fresher competitors. But there’s no denying it still simply works. It couldn’t be easier to change temperature or volume thanks to big, can’t-miss-them knobs, and the stubby gear selector is close at hand. The RAV4 did get a larger standard touchscreen just last year – it’s now eight inches – while higher trims get a larger, 10.5-inch unit.
We’ve found the RAV4’s front seats wholly accepting of different body sizes and shapes and among the most comfortable in its class. Top models even get heated/ventilated front seats. At 37.8 inches, rear-seat legroom is good for a compact SUV, though a Kia Sportage boasts 41.3, and a CR-V has 41.0. The RAV4’s cargo area is also spacious, with a voluminous 37.6 cubic feet behind the rear seats and 69.8 with them folded. The Sportage edges it with 39.6/74.1, while the CR-V registers 39.3/76.5.
The RAV4 has an exterior design that is decidedly more blocky and angular than swoopy or curvy. This shape speaks to its practical nature and is also what helps it boast good interior room. There isn’t much daring design here, but that’s not why one buys such a vehicle. We do like the available 2-tone paint schemes with a contrast color roof, particularly the new-for-2024 Army Green/Ice Edge combo with a white roof that’s available on Adventure and TRD Off-Road models.
Infotainment system
Upgraded just last year, the RAV4’s screens have remained competitive amid the size wars, all while retaining their user-friendly nature. We like the voice-activated navigation in particular, along with the standard wireless Apple CarPlay/Android Auto smartphone integration.
Digital instrument cluster
This customizable 12.3-inch display adds a more tech-rich feel to the cabin. It’s standard in the Limited trim and optional in the XLE Premium and TRD Off-Road models.
All-wheel drive
Confident when the road surface becomes tricky and stable when steering around corners — AWD is a deservedly popular extra and offered at a reasonable $1,400. Or it’s standard in the TRD Off-Road and Adventure trims.
JBL audio system
Lexus has Mark Levinson; Toyota has JBL. They both come from the same parent company — which also produces Harman Kardon, found in many luxury vehicles. The RAV4 offers a loud and clear 11-speaker/800-watt JBL system as standard in the Limited trim and optional in the Adventure, XLE Premium, and TRD Off-Road models.
Digital rearview mirror
No rear pillars nor passengers’ heads can block the view as this “mirror” becomes a video monitor showing an unobstructed image behind the RAV4. It’s an option in the higher trims.
Heated outboard rear seats
Optional with the plushest Limited trim, heated rear seats are more typically a feature in luxury SUVs.
The 2024 RAV4 uses a 2.5-liter 4-cylinder engine that makes 203 horsepower. That’s a little above average in this class – a bit more than rivals like the Honda CR-V, Mazda CX-5, and Kia Sportage. Power is routed to either the front or all wheels through an 8-speed automatic transmission. Most models are rated to tow 1,500 pounds, but the TRD Off-Road ups that to 3,500 pounds.
3-Year/36,000-Mile Warranty
The new-vehicle warranty on a 2024 RAV4 lasts for three years or 36,000 miles, whichever happens first. The powertrain is covered for five years or 60,000 miles. These are quite typical for the class. Toyota also includes two years or 25,000 miles of free scheduled maintenance.
The Toyota RAV4 garners Top Safety Pick status from the Insurance Institute for Highway Safety (IIHS). It earns the top 5-Star score from National Highway Traffic Safety Administration (NHTSA).
The 2024 Toyota RAV4 is in the top 10% for Cost to Own among all Compact SUV/Crossovers.
Climate Control Air Conditioning | Available | ||
---|---|---|---|
Integrated Garage Door Opener | Port Installed |
Curb Weight | 3370 lbs. | ||
---|---|---|---|
EPA Passenger | 98.9 cu.ft. | ||
Fuel Capacity | 14.5 gallons | ||
Front Head Room | 37.7 inches | ||
Front Leg Room | 41.0 inches | ||
Max Seating Capacity | 5 | ||
Minimum Ground Clearance | 8.4 inches | ||
Overall Length | 180.9 inches | ||
Front Shoulder Room | 57.8 inches | ||
Towing Capacity, Maximum | 1500 lbs. | ||
Trunk or Cargo Capacity | 69.8 cu.ft. | ||
Turning Diameter | 36.1 feet | ||
Wheel Base | 105.9 inches | ||
Gross Vehicle Weight Rating (GVWR) | 4610 lbs. | ||
Width with mirrors | 73.0 inches |
Number of Doors | 4 doors | ||
---|---|---|---|
Privacy Glass | Available | ||
Rear Spoiler | Available |
City | 27 mpg | ||
---|---|---|---|
Highway | 35 mpg | ||
Combined | 30 mpg |
Drivetrain | FWD | ||
---|---|---|---|
Transmission Type | Automatic | ||
8 speed | Available | ||
Recommended Fuel | Regular | ||
Hill Start Assist | Available |
Horsepower | 203 @ 6600 RPM | ||
---|---|---|---|
Torque | 184 @ 5000 rpm | ||
Engine | 4-Cyl, Dynamic-Force, 2.5 Liter |
Basic | 3 years / 36000 miles | ||
---|---|---|---|
Powertrain | 5 years / 60000 miles | ||
Corrosion | 5 years / Unlimited miles |
Toyota Safety Sense 2.5
We’re happy to see this set of driver aids fitted as standard in every new RAV4. It includes forward collision warning with automatic emergency braking and pedestrian detection, lane-departure alert with steering assistance, lane-tracing assistance, road sign recognition, and a radar-based adaptive cruise control that works at a full range of speeds.
Blind-spot monitoring with rear cross-traffic alert
Optional in the base LE and standard in the rest of the range, this system warns drivers of vehicles approaching from behind that aren’t seen easily in any mirrors.
Front and rear parking assist with automated braking
Also known as front/rear parking sensors. This is enhanced by automatic braking if the 2023 RAV4 edges too close to a hazard. Standard in the Limited model and optional with the XLE Premium and TRD Off-Road.
New 2024 Toyota RAV4 | New 2024 Nissan Rogue | New 2024 Honda CR-V | New 2024 Subaru Forester | ||
---|---|---|---|---|---|
Price | $30,025 | $30,240 | $30,895 | $28,440 | |
KBB.com Rating | 4.6 | 4.3 | 4.8 | 4.3 | |
Consumer Rating | 3.6 | 3.7 | 3.9 | 4.4 | |
Fuel Economy | City 27/Hwy 35/Comb 30 MPG | City 30/Hwy 37/Comb 33 MPG | City 28/Hwy 34/Comb 30 MPG | City 26/Hwy 33/Comb 29 MPG | |
Fuel Type | Gas | N/A | N/A | N/A | |
5 Year Cost To Own 5-Year Cost to Own includes out of pocket expenses like fuel and insurance, plus the car’s loss in value over time (depreciation). | $45,461 | $39,915 | $46,349 | $35,947 | |
Safety Rating | 5.0 | 5.0 | N/A | 5.0 | |
Seating Capacity | 5 | 5 | 5 | 5 | |
Basic Warranty | 3 years or 36000 miles | 3 years or 36000 miles | 3 years or 36000 miles | 3 years or 36000 miles | |
Horsepower | 203 @ 6600 RPM | 201 @ 5600 RPM | 190 @ 6000 RPM | 182 @ 5800 RPM | |
Engine | 4-Cyl, Dynamic-Force, 2.5 Liter | 3-Cyl, Turbo, 1.5 Liter | 4-Cyl, Turbo, 1.5 Liter | 4-Cyl, 2.5 Liter | |
Drivetrain | FWD | FWD | 2WD | AWD |
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The 2024 Toyota RAV4 is a good buy for most Compact SUV/Crossover shoppers. It gets strong ratings from our experts and most buyers are paying less than sticker price.
2024 Toyota RAV4 city/highway fuel economy ratings range from 25/33 mpg to 27/35 mpg, depending on trim and equipment.
A 2024 Toyota RAV4 should cost between $28,839 and $37,777 according to Kelley Blue Book Fair Purchase Pricing.
The cheapest 2024 Toyota RAV4 is the LE, with a starting sticker price of $30,025 and a Kelley Blue Book Fair Purchase Price of $28,839.