By Colin Ryan
Updated January 30, 2025
Most automobiles these days are perfectly fine forms of personal transport. A handful become something more. The Jeep Wrangler belongs firmly in that second category.
It’s a great off-roading machine with a glorious history and a kind of romance. The Wrangler isn’t meant to pound the same old routes as everyone else.
This does, of course, involve some compromise when necessity dictates following these same old routes at times — such as comfort, noise levels, and ride quality — but the course of true romance never runs smoothly. For the right buyer, the highs outweigh the lows.
The 4-door model used to be called the Wrangler Unlimited. It’s longer than the 2-door, bringing more passenger space and a larger cargo area, but no wider. Jeep just calls it the Wrangler 4-door now.
The Wrangler 4xe plug-in hybrid is reviewed separately.
2023 Jeep Wrangler Unlimited pricing starts at $30,226 for the Wrangler Unlimited Sport SUV 4D, which had a starting MSRP of $38,990 when new. The range-topping 2023 Wrangler Unlimited Rubicon 20th Anniversary Sport Utility 4D starts at $65,076 today, originally priced from $92,690.
Original MSRP | KBB Fair Purchase Price (national avg.) | |||
---|---|---|---|---|
$38,990 | $30,226 | |||
$41,300 | $34,066 | |||
$42,490 | $32,859 | |||
$44,485 | $32,131 | |||
$45,485 | $41,058 | |||
$45,585 | $31,565 | |||
$48,590 | $43,464 | |||
$48,615 | $36,791 | |||
$52,485 | $40,268 | |||
$52,510 | $35,592 | |||
$53,335 | $39,110 | |||
$55,790 | $45,662 | |||
$57,710 | $43,453 | |||
$84,640 | $63,983 | |||
$92,690 | $65,076 |
The Kelley Blue Book Fair Purchase Price for any individual used vehicle can vary greatly according to mileage, condition, location, and other factors. The prices here reflect what buyers are currently paying for used 2023 Jeep Wrangler Unlimited models in typical condition when purchasing from a dealership. These prices are updated weekly.
To that one person who might be thinking of buying a new Wrangler just for the looks and has no intention of going off-road: Dude, get a Prius. You’ll be far more comfortable, save a ton on gas, and people will think you’re an eco-warrior instead of a weekend warrior.
A noisy cabin, choppy ride quality, and vague steering conspire to make the on-road driving experience in a 2023 Wrangler SUV something to be endured rather than enjoyed. Beyond the tarmac, however, liabilities transform into assets.
As well as a choice of engines, Jeep offers 4-wheel-drive (4WD) systems of increasing sophistication, some with shift-on-the-fly transfer cases, others with heavy-duty rear axles, plus the option of a locking limited-slip rear differential.
The Rubicon model has an Off-Road Plus feature that takes care of throttle inputs, gear shifts, and traction-control intervention, leaving the driver free to concentrate on steering.
Off-road talent reaches a summit in the Rubicon 392 4-door with an electronically disconnecting front anti-roll bar for greater axle articulation, the most powerful engine, and a dedicated suspension from the specialist Fox company.
Washable mats, drain plugs, hand-crank windows, and a manual transmission. The most basic new Wrangler — Sport trim — has an inventory of standard equipment that would horrify the average commuter but delight the buyer who really gets what this SUV is all about.
It can be a blank slate for the many and varied aftermarket purchases, or a no-frills machine with a singular purpose. Alternatively, buyers can climb the trim level ladder to find what else might rock their socks, lock their differentials, or disconnect their anti-roll bars.
The 2-door Wrangler can accommodate four occupants, while there’s room for five in the 4-door version since it has an extra little middle seat in the rear bench. Rear legroom in the 2-door is somewhat tight at 35.7 inches. The 4-door has 38.3 inches.
Cargo space tells a similar story: 12.9 to 31.7 cubic feet for the 2-door, compared with 31.7 to 72.4 cubic feet for the 4-door.
Whether there are four doors or two on a 2023 Wrangler SUV, they’re all removable. The windshield can fold flat, and there’s a selection of detachable roofs. All Wranglers have skid plates protecting the fuel tank and transmission.
Excellent ground clearance and short overhangs contribute to off-road prowess, and are part of the Wrangler aura. It’s this emphasis on purpose that makes the styling so timeless.
For 2023, Jeep offers a limited-edition Freedom package bringing a steel front bumper, rock rails, and cosmetic touches like Stars & Stripes decals, plus an Oscar Mike badge on the tailgate. This latter item is derived from military jargon meaning “on the move.”
Actually, all new 2023 Wranglers come with American flag decals on their front fenders. Jeep says this honors the Wrangler’s military heritage while simultaneously paying homage to the American workers who build it.
Two new colors are Earl and Reign. Earl is essentially silver with flashes of aquamarine when the light catches it just right. The limited-availability Reign is purple. Purple Reign, Purple Reign (with apologies to Prince).
The Rubicon trim also gains new wheel designs for its 17-inch standard and optional alloys.
Overall length of the 2023 Wrangler 2-door is 13.9 feet. The Wrangler 4-door measures 15.7 feet.
1. Convertible roof
Since the 2023 Wrangler SUV is tailor-made for communing with nature, why not go the whole way? Take the roof off, remove the doors and fold down the windshield.
2. Turbocharged 4-cylinder engine
As good as the base V6 is, this alternative is quite tempting. It’s lighter, by virtue of having fewer cylinders, and has more torque — which peaks lower in the rev range, an ideal attribute for off-roading.
3. Apple CarPlay/Android Auto smartphone integration
Not that there’s much cellphone signal in the wilderness where the Wrangler is most at home, but this standard feature will nevertheless be a welcome asset on the more mundane drives.
4. Corning Gorilla Glass windshield
Offered as an option across the 2023 Wrangler range, except for the base Sport models, this is extra-tough and scratch-resistant. Perfect for those gnarly off-road adventures.
5. Forward-facing off-road camera
We can’t always have spotters — people standing outside the vehicle watching out for tricky terrain. But this camera system, optional in all but the Sport trim, can provide a lot of information and reassurance.
6. Community
Admittedly, this is more of an abstract thing, but Jeep Wrangler owners often congregate to tackle famously difficult off-road challenges in settings like Moab, Utah.
The standard engine in the 2023 Wrangler lineup is a 3.6-liter V6 making 285 horsepower and 260-lb-ft of torque. It’s a superb unit, does the job well, and runs on regular gasoline.
A 6-speed manual transmission is standard, with an 8-speed automatic available as an option, which also brings a mild-hybrid system to smooth out the restart action of the engine stop-start function.
A turbocharged 2.0-liter 4-cylinder engine running on regular gas is optional in most 2023 Wrangler variants, standard in the 4-door Sahara version. It develops 270 horsepower but exceeds the V6 with 295 lb-ft of torque, probably the most important aspect for an off-roader. An 8-speed automatic transmission is standard at this point, and with the subsequent engine options.
The Wrangler 4-door offers the choice of a turbocharged 3.0-liter V6 diesel engine generating a muscular 442 lb-ft of torque. Fuel economy is not a Wrangler strong point, but this V6 can achieve 29 mpg on the highway.
Or there’s the Rubicon 392 Wrangler 4-door, with an exclusive 6.4-liter (or 392-cubic inch) V8 producing a mighty 470 horsepower and 470 lb-ft of torque from a diet of premium gasoline.
In case there’s any doubt, 4WD is standard in every Wrangler.
These fuel economy estimates from the Environmental Protection Agency (EPA) relate to 2022, but we don’t anticipate any changes for 2023.
3.6-liter V6
285 horsepower @ 6,400 rpm
260 lb-ft of torque @ 4,800 rpm
EPA city/highway fuel economy: 17/25 mpg (2-door manual), 20/24 mpg (2-door auto), 17/23 mpg (4-door manual), 19/24 mpg (4-door auto)
2.0-liter turbocharged 4-cylinder
270 horsepower @ 5,250 rpm
295 lb-ft of torque @ 3,000 rpm
EPA city/highway fuel economy: 22/24 mpg (2-door), 21/24 mpg (4-door)
3.0-liter turbodiesel V6 (4-door only)
260 horsepower @ 3,600 rpm
442 lb-ft of torque @ 1,400-2,800 rpm
EPA city/highway fuel economy: 22/29 mpg, 21/26 mpg (Rubicon)
6.4-liter V8 (4-door Rubicon 392)
470 horsepower @ 6,000 rpm
470 lb-ft of torque @ 4,300 rpm
EPA city/highway fuel economy: 13/17 mpg
Get 1.9% for 72 months on a new 2025 WRANGLER 4-DOOR RUBICON 4xe. + Disclosure 1
Get up to $7000 Cash Allowance on a new 2025 WRANGLER 4-DOOR RUBICON 4xe.
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Year | Vehicle Depreciation* | Resale Value | Trade-In Value | ||
---|---|---|---|---|---|
2023 | - | $38,990 | $38,990 | ||
2024 | $5,677 | $33,313 | $29,749 | ||
Now | $4,975 | $28,338 | $23,944 |
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2-Year Forecasted Depreciation
*Depreciation for the last 12 months of the private party resale value.
Annual Depreciation is an estimation of what your vehicle's value might be over time based on an average of similar vehicles. Estimations are calculated by comparing Kelley Blue Book Private Party Values of vehicles similar to yours over time, as well as forecasts from Manheim Auction data comparing current and projected auction values against current Kelley Blue Book Private Party and Trade-In Values. This is not a guarantee of actual depreciation. Local weather conditions, market factors and driver performance will also impact your vehicle's actual depreciation.
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Curb Weight | 4196 lbs. | ||
---|---|---|---|
EPA Passenger | 104.1 cu.ft. | ||
EPA Total Interior | 150.4 cu.ft. | ||
Fuel Capacity | 21.5 gallons | ||
Front Head Room | 42.6 inches | ||
Front Leg Room | 41.2 inches | ||
Max Seating Capacity | 5 | ||
Minimum Ground Clearance | 9.7 inches | ||
Overall Length | 188.4 inches | ||
Front Shoulder Room | 55.8 inches | ||
Towing Capacity, Maximum | 3500 lbs. | ||
Trunk or Cargo Capacity | 72.4 cu.ft. | ||
Turning Diameter | 38.8 feet | ||
Wheel Base | 118.4 inches | ||
Gross Vehicle Weight Rating (GVWR) | 5400 lbs. | ||
Payload Capacity | 1233 lbs. |
Fog Lights | Available | ||
---|---|---|---|
Number of Doors | 4 doors | ||
Privacy Glass | Available |
City | 19 mpg | ||
---|---|---|---|
Highway | 24 mpg | ||
Combined | 21 mpg |
Drivetrain | 4WD | ||
---|---|---|---|
Transmission Type | Automatic | ||
8 speed | Available | ||
Recommended Fuel | Regular | ||
Hill Descent Control | Available | ||
Hill Start Assist | Available | ||
Limited Slip Differential | Available |
Horsepower | 285 @ 6400 RPM | ||
---|---|---|---|
Torque | 260 @ 4800 rpm | ||
Engine | V6, VVT, eTorque, 3.6 Liter |
Basic | 3 years / 36000 miles | ||
---|---|---|---|
Powertrain | 5 years / 60000 miles | ||
Corrosion | 5 years / Unlimited miles |
Electronic Roll Mitigation
Standard in every new Wrangler SUV, this feature applies the brakes automatically to keep the vehicle roof-side-up.
Advanced Safety Group
It’s disappointing that the 2023 Wrangler SUV doesn’t offer much in the way of driver assistance systems. This bundle — not available in the Sport trim, standard in the Rubicon 392 — includes forward collision with automatic emergency braking, and adaptive cruise control.
Active Safety Group
Also optional in most new Wrangler SUVs, but not the Sport, yet standard in the Rubicon 392, this adds blind-spot monitoring with rear cross-path detection, LED taillights, and rear parking sensors.
Used 2023 Jeep Wrangler Unlimited | Used 2023 Toyota Venza | Used 2023 Nissan Rogue | Used 2023 Toyota Corolla Cross | ||
---|---|---|---|---|---|
Price | $30,226 | $31,371 | $27,922 | $28,549 | |
KBB.com Rating | 3.9 | 4.4 | 4.3 | 4.5 | |
Consumer Rating | 4.4 | 4.6 | 3.7 | 4.3 | |
Fuel Economy | City 19/Hwy 24/Comb 21 MPG | City 40/Hwy 37/Comb 39 MPG | City 28/Hwy 34/Comb 31 MPG | City 29/Hwy 32/Comb 30 MPG | |
Fuel Type | Gas | N/A | N/A | N/A | |
Safety Rating | N/A | 5.0 | N/A | N/A | |
Seating Capacity | 5 | 5 | 5 | 5 | |
Basic Warranty | 3 years or 36000 miles | 3 years or 36000 miles | 3 years or 36000 miles | 3 years or 36000 miles | |
Horsepower | 285 @ 6400 RPM | 219 @ 5700 RPM | 201 @ 5600 RPM | 169 @ 6600 RPM | |
Engine | V6, VVT, eTorque, 3.6 Liter | 4-Cyl, Hybrid, 2.5 Liter | 3-Cyl, Turbo, 1.5 Liter | 4-Cyl, 2.0 Liter | |
Drivetrain | 4WD | AWD | AWD | FWD |
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A 2-door 2023 Wrangler starts at $30,295. The 4-door version starts at $34,165. At the priciest end of the range, the 4-door Rubicon 392 is $80K.
A direct descendant of the original sport utility vehicle, the 2023 Wrangler comes into its own when there’s no tarmac beneath its tires.
Maximum towing capacity for the 2023 Wrangler SUV is 3,500 pounds. That’s with the 4-door version. The 2-door variants can handle 2,000 pounds.
2023 Jeep Wrangler Unlimited city/highway fuel economy ratings range from 13/17 mpg to 21/26 mpg, depending on trim and equipment.
Used 2023 Jeep Wrangler Unlimited prices currently range from $30,226 for the Sport SUV 4D to $65,076 for the Rubicon 20th Anniversary Sport Utility 4D when purchasing from a dealership, depending on a range of factors like equipment, mileage, and condition.
The cheapest 2023 Jeep Wrangler Unlimited is the Sport SUV 4D, with a Kelley Blue Book Fair Purchase Price of $30,226.
The 2023 Jeep Wrangler Unlimited is part of the 4th-generation Wrangler Unlimited, which our owners give an above-average reliability rating of 4.2 out of 5.