Advertisement
New Car Prices
Select a Vehicle
Shop by Price
TIP: Explore car financing basics with KBB.com.
Shop by Make
Info for New Car Shoppers
Keep you car’s AC running efficiently with 10 expert maintenance tips to improve cooling, prevent odors and avoid costly repairs.
Here are some of our favorite features of the 2026 Honda Accord Hybrid midsize sedan.
Here are some of our favorite features in the 2026 Honda Accord midsize sedan.
About Kelley Blue Book New Car Prices
When buying a new car, there’s a lot of pricing information to consider. Most people look at the MSRP (Manufacturer’s Suggested Retail Price) sometimes also known as new car sticker price. Some shoppers dig to find the invoice, thinking they can get an even better deal on a new car. But how do you really know how much you should pay for the new car you’re interested in? Rely on Kelley Blue Book and KBB.com, with over 90 years of knowledge about car pricing. Check out the Kelley Blue Book® Fair Market Range and Fair Purchase Price for New Cars. Updated weekly, it takes data from thousands of deals, current supply and demand and regional and seasonal factors to show you what you can expect to pay for a new car. Sometimes the price might be close to MSRP, if the vehicle is new and in high demand. Other times, you might actually plan to pay thousands below MSRP if the car is widely available. Or, if you’re not sure which car you want, KBB.com even helps you browse new cars by category and make, so you can find exactly the one you want.
Does Kelley Blue Book take a car's depreciation into account?
Yes, depreciation is a key factor in determining a car's current market value. We use various data points including the car's age, mileage, condition, and market trends to estimate how much a car's value has decreased over time. You can also use our depreciation calculator to see how much you car's value will change over time. Or for more information, see our Cost to Own page.
Are Kelley Blue Book® Values accurate?
The question “What’s the Blue Book Value?” has been part of buying and selling a car for over 90 years. And simply put, no one has more experience with vehicle values and pricing than Kelley Blue Book. We’ve been the go-to source for both consumers and the automotive industry since 1926. We leverage massive amounts of data, including actual transactions - then adjust for local market conditions and seasonal trends. Our values reflect both wholesale and retail transactions to provide a 360 degree view of the market. We update our pricing at least weekly to reflect the market and give dealers and consumers the most up-to-date pricing.
